A FRAGRANCE entrepreneur has struck a deal with one of East Lancashire's biggest firms to spread her scent across the land.

Ayesha Ziya, based in Preston, has struck a deal with forecourt giants Euro Garages to sell car air fresheners based on her fragrance range across the group's 360 UK sites.

Available in six scents the new car air fresheners are an extension to Ayesha Ziya’s current range of products which now include His and Her fragrances and candles.

There are six scents to choose from including Berry in Love, Summer Crush, Leather, Vanilla Latte, Signature Oud and After Midnight.

Ayesha Ziya, founder of Ayesha Ziya Ltd, said: “We are super excited to be working with EG Group and cannot wait to launch the products into their stores.

“Branded scented car air fresheners are definitely trending at the moment, so it feels like a natural product for us to be launching and a great complement to our existing range.

“Many of our clients spend a lot of time in their cars and it feels like an extension of your home - so why not have a scent to match?

“We have given a traditional product the Ayesha Ziya twist and we firmly believe there is nothing quite like it in the market currently."

Salim Hasan, country manager (UK), EG Group added: “We are very pleased to partner with Ayesha Ziya to bring another premium retail product to the market.

“As a leading convenience retailer, we are always looking for standout products and this collaboration strengthens our position as a leader of innovation in our industry.”