BLACKBURN Rovers have secured a "diamond" of a partner.

Ainsworth Jewellers are the club's new season ticket partner for the season and their logo will adorn the season ticket wallets.

The firm are Blackburn town centre’s longest established retail business, with 140 years of serving the town.

And Rovers’ business development manager Danny Davis is thrilled to have them on board.

He said: “We’ve had a long-standing relationship with Philip Ainsworth, the director at Ainsworth Jewellers, and we’re delighted to work alongside them for what will hopefully be a successful season.

“Both as a club and a business, we have a long history and we’re really looking forward to going forward with them."

Director Philip Ainsworth added: "The Ainsworth family are lifelong supporters of Rovers. We have a rich history of involvement and presence in the town having been founded within five years of each other.

"With the new optimism that is circling around the club on the back of last season’s fantastic achievements by the players and management, we are delighted to be involved.

"With the new-style season tickets being distributed, we hope that will bring further exciting opportunities and benefits for supporters and we look forward to a long and positive business relationship.”