AN EAST Lancashire e-liquids firm is celebrating after securing a supermarket deal.

Doozy Vape Co, founded by Blackburn-born entrepreneur Imran Ismail, offers e-liquids and tobacco substitutes for e-cigarettes in a range of flavours which can be found on the shelves of 46 Asda stores, with a national roll-out to follow.

The contract sees Asda stocking the award-winning Doozy fruit, cool and desserts ranges along with Doozy’s dedicated tobacco e-liquid line known as Baccy Roots, all of which are supplied in various nicotine strengths.

Mr Ismail, CEO of Doozy Vape Co says: “It’s a proud moment in our journey, to introduce our product range to a national supermarket chain. Our products have a loyal following, and this partnership with Asda provides the perfect platform to showcase our products and reach out to many more vapers across the country.”

The announcement comes following Doozy Vape Co launching a new product range called Doozy Sweet Treats which harks back to the nostalgia of sweets from the 80s.