THE North West Air Ambulance will advertise on TV for the first time as part of a major regional awareness campaign.
The first of 17 adverts will be aired on Monday during ITV's 'This Morning,' and depicts the rapid response of the NWAA to a serious car accident.
Lynda Brislin, chief executive of the NWAA, said: "TV advertising is a big step for us, and we hope that the people of the North West will support the vital service the North West Air Ambulance provides by donating just 50p per week to help towards keeping us operational."
The NWAA costs £1.9m a year to maintain, yet the registered charity receives no mainstream funding.
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