BLACKBURN with Darwen’s road safety champion has backed a new THINK! campaign to make road users more aware of the risks of travelling on country roads.
According to THINK!, 60 per cent of people killed on Britain’s roads die on rural roads, and new research shows more drivers are needlessly putting themselves at risk of an accident.
The new THINK! campaign urges drivers using country roads to read the road ahead and anticipate potential hazards, drive at a speed that allows you to stop in the distance you can see to be clear, stay in control and give yourself time to react by braking before a bend and give cyclists and horse riders plenty of space when overtaking.
Coun Stephanie Brookfield, road safety champion at Blackburn with Darwen Council, said: “People need to understand the risks of travelling on country roads.
“Most motorists are fully aware of the dangers of motorways but few know you are much more likely to die on a country road than a motorway.
“Anything we can do to get the message out there for all road users, including cyclists and pedestrians, to be more careful on the roads is a good thing.”
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