The first website of its kind in the UK, www.Green-Car-Guide.com, launched last week and is designed to help motorists make an informed choice about environmentally-friendly cars.

Increasing numbers of editorials, ranging from the October edition of Car magazine to various Sunday paper supplements, are highlighting the fact that the average motorist is confused about the best eco-car choices in the light of all the talk about carbon emissions, hybrids, biofuels and high petrol prices.