Blogger Valentine lands role with Viva

Award-winning PR and communications agency Viva has strengthened its team after appointing one of the UK’s top lifestyle bloggers.

Lancashire-based Viva has recruited Lisa Valentine, who runs successful blog That British Betty, to work as part of its social media team

Earlier this year Lisa’s blog, which is inspired by all things British vintage, was named in the 50 of the best British Lifestyle bloggers to follow by on the list.

Tony Garner, Viva managing director says: “Lisa’s blog caught our attention — it shows she’s a talented storyteller and has an innate understanding of how to build and audience by creating compelling content.

“We knew then she’d be a perfect fit for Viva. Lisa has creativity combined and analytical understanding of social media channels, plus she can write compelling copy.”

Lisa joins Viva from Lancashire Textiles in Burnley where the worked as a Social Media Manager.

She says: “Viva is at the top of its game in the North West’s PR scene and it’s great to have joined such a dynamic and creative agency. I’m already working on a number of powerful campaigns where I’ve been able to put my experience to use.”

Multi award-winning viva is based in Rawtenstall and has a track record for delivering results across a number of sectors — including education, charity, advanced manufacturing and defence.