Shebby to give his all for Blackburn Rovers (From Lancashire Telegraph)
When news happens, text LT and your photos and videos to 80360. Or contact us by email or phone.
Shebby to give his all for Blackburn Rovers
7:30am Saturday 18th August 2012 in Football
By Andy Cryer, Blackburn Rovers reporter
“PROMOTION, or die trying.”
A quick glance at the signature on Shebby Singh’s Blackberry Messenger account shows the controversial Malaysian knows what he wants at Blackburn Rovers.
Given the unusual title of ‘global advisor’ when troubled owners Venky’s charged him with the responsibility of rescuing a crisis club, the 51-year-old has already made it clear he is ready to do what it takes to achieve their dreams.
Ahead of today’s Champion-ship opener at Ipswich Town, Singh has already ruffled a few feathers. He has upset players, the manager and left many fans sceptical about his role at the club.
The former TV pundit was the first to admit he had over-stepped the mark last weekend, although remains adamant he was misinterpreted, but he also insists he hasn’t come to Ewood Park to make friends.
But despite posturing behind the scenes for his removal, Singh’s position is not thought to be under threat.
He said: “I had a meeting with Madam on May 30 with Balaji, Mr Desai and Steve and every morning when I wake up I recall that moment. That is the motivation when Madam said ‘Shebby do what you have to do, I want promotion’.
“It is going to take a long time for some people at the club to accept they have got an in-house pundit as a global advisor, who has been sent here to oversee the present and future of the club.
“I have never been too popular and I don’t think anything will change but I will get the job done. I am the owners’ representative. I have been sent here by the family to get promotion, as simple as that. Get the club promoted.
“On my Blackberry Messenger it says ‘promotion or die trying’. I take my responsibility very, very seriously and, along the way, if people get upset and think that is not the train they want to be on... I will not push anyone off the train, nor will I convince anyone they should stay.”
Singh’s route into English football has raised a few eyebrows. After a playing career in Malaysia, he has spent the past 15 years on Asian TV, and also spent the last year as the Venky’s head of football development in Asia.
His arrival at Ewood was a bolt from the blue though as he was charged with the almost impossible job of bringing a broken club back together.
“My son Soniljut is my go-to man. We were having a chat about this and he said, ‘Do you know what you’ve done? You’ve walked into the most impossible job in the world!’ That’s my son’s opinion of it.
“Yes, it’s a big big challenge but the bigger the better. It’s better to have tried and failed than never have tried at all, that’s always been the way I approach life.
“The first thing I did when I came here was to try and bring the fans back.
“From a footballer’s point of view, you don’t want to play in front of empty stadiums, and the last thing you want to do is play in front of your own fans who are not on your side. I’m trying to rebuild bridges and to regain the supporters’ trust and confidence.”
Singh’s forthright comments have certainly caused a stir.
Players at Ewood are up in arms about perceived criticism of Morten Gamst Peder-sen and he has said sorry for any personal remarks about the player and manager Steve Kean. He is standing by comments made about Kean losing his job if he loses three games in a row though. No one should be surprised, after all, he called for Kean to go as a pundit just a few months ago.
He said: “The club has come down, Steve was the man in charge when the club came down. Steve is the man in charge at the moment and we need to go back up. “Madam watched me on television when I was in Asia and knew what I was thinking, what I was feeling, what I was saying. At the end of the day, the owners have made this purchase, this commit-ment, but it is down to the soldiers. The soldiers can make the owners look good, or otherwise.
“What happened over the weekend, my bluntness is too sharp for England. Sometimes there are situations where indirectly, in the heat of the moment, or tongue in cheek, you get it wrong.
“Obviously a couple of things I said didn’t go down well and when I’m wrong I’m the first to put my hands up and say I am sorry.
“But I did not call Pedersen a pensioner. It was misinterpreted.
“I certainly don’t think he is.”
So what does the future have in store for Rovers fans?
“A lot of people have underestimated the family,” said Singh. “There is a way forward.
“It’s not the end of everything. Yes, there’s a lot of a hurt which everybody feels. Financially, the club has been hit but there is very strong resolve now.
“I think this season you will see my bosses here more often. We’ve discussed this and visibility is very important.
“I would never use the word naive towards my bosses because they run a conglomerate, an empire. With their other business entities, they trust people they put in place to get results.
“But this being a totally new business, they went about it the same way, putting their trust in a group of people to make sure the business was a success, but this is a totally different business and it’s been a very difficult transition period and a very hurtful period as well for my bosses.
“Subsequently the reaction now is proving that there is stronger resolve and there is a better and deeper understanding, and that’s very important.
“The owners aren’t standing still and will never stand still in ensuring this becomes another successful business.”
Comments are closed on this article.

Comments (37)
9:15am Sat 18 Aug 12
Stafford Rover says...
9:16am Sat 18 Aug 12
bring back the good old days says...
TV pundit alright.
Actions is what supporters want and will onl respon to. Lets see the proof of the pudding and then we will see.
This is nothing more than a drum banging for the first home game and to entice many to weaken and turn up.
He's completely failed with me. I want to see concrete evidence.
9:18am Sat 18 Aug 12
Brfc24138931 says...
9:21am Sat 18 Aug 12
Stafford Rover says...
1. Appointing a new manager would have incresed ticket sales massively, one of their main concerns.
2. Thy have thrown lots of money at transfer this summer (particulalrly in Rhodes ends up coming). If they then do sack him after three losses, then whoever comes in will inhert a team they didn't build. Why didn't they sack him at the end of the season and give a new manager the money?
I suppose the worrying thing is, if they did sack him, then which established experienced anager would actually be prepared to come to the circus?
9:27am Sat 18 Aug 12
Blue&whiteforever says...
Whilst he is here no matter what you do or how hard you work he will always spoil it by team selections, lack of tactics/ideas, poor substitutions.
There has been some suggestion that the low season ticket sales are as a result of the protests. That is rubbish. Our fans would support the club no matter what, however, Kean has taken this to another level.
Fans stay away because of Kean. It is obvious that he can not do the job but he is not big enough to hold his hands up and admit it is all wrong and walk away. He is vermin.
Get him out of our club and see the real Blackburn Rovers fans.
RTID
9:36am Sat 18 Aug 12
Iiii1111 says...
If Shebby is what he says(I still think he's the brothers plaything) then these few words could be the most important.....the Venkeys will not turn up if they know a torrid reception awaits them, like at Wigan.
They will only turn up if things are on the up......meaning the team winning or Kean being given the sack.
9:37am Sat 18 Aug 12
RUinsane says...
This is getting more bizarre by the day. Two nutters running the club. Even if rhodes signs, the net transfer spend will still look like asset stripping. Watering us down and just blabbing more words to cover the tracks. Last season they wanted 7 million for peppe cisse but it was deemed too expensive, don't make that mistake again and here we are doing exactly the same in a crapper division.
9:43am Sat 18 Aug 12
r30vrs says...
9:43am Sat 18 Aug 12
Morst The 88th Min Heartbreaker of Dingles! says...
.
Kill or be Killed now Shebby - sack Kean and you will be amazed at the improved atmosphere at the club. There is one really bad apple making the whole bunch rotten.
.
34th.....
9:48am Sat 18 Aug 12
garyintandem says...
RIP Jack....we'll keep your legacy going don't worry mate. We played Crewe the game after he died. Never forget it.
9:49am Sat 18 Aug 12
MrBrightside87 says...
Shebby Singhs blue n white army!
RTID
9:50am Sat 18 Aug 12
buzzinfly says...
9:57am Sat 18 Aug 12
100%ROVERS says...
- ONLY 8k season tickets sold -YES
- ONLY 12 corporate guests in Red Rose suite vs Hull - YES
- ONLY 90 corporate guests in Prem lounge on Wed night - YES
- NO TV STATION SHOWING TODAY'S GAME unlike other Chamionship games ie no revenue - YES
- NO CORPORATE SPONSOR wants to sign up with these idiots - YES
- PLAYER UNREST towards Singh - YES
- KEAN BACKSTABBING the Madam's inside man - YES
- KEAN ON THIN ICE with 3 games left - YES
- KEAN ROLLING out his pychophantic players to desperately back him (Orr / Murphy / Dunn / etc) - YES
Its hurting the VENKY'S in the pocket now ...
Lets concentrate our support Home & Away on chanting Kean Out as much as possible .. RTID !!!
10:05am Sat 18 Aug 12
blueblooded says...
That's what anyone cares to hear at the moment. Get it Shebs?
10:06am Sat 18 Aug 12
1riversider says...
SHYSTERS GET OUT OF OUR CLUB
10:09am Sat 18 Aug 12
tiojo says...
10:09am Sat 18 Aug 12
alfa111 says...
10:11am Sat 18 Aug 12
forever blue and white says...
10:20am Sat 18 Aug 12
Dan11 says...
-
Sack Kean, or guarantee failure.
10:21am Sat 18 Aug 12
londonrover says...
10:28am Sat 18 Aug 12
stick to football says...
10:28am Sat 18 Aug 12
jaysay says...
10:31am Sat 18 Aug 12
Lancs - pensioner says...
The fans who are going to Ewood give him hell, I will certainly do my best at away games,
Cough cough
KEAN OUT
KEAN OUT
10:58am Sat 18 Aug 12
whappen says...
"...if people get upset and think that is not the train they want to be on... I will not push anyone off the train, nor will I convince anyone they should stay.” - so you'll do nothing then.
“My son Soniljut is my go-to man. We were having a chat about this and he said, ‘....You’ve walked into the most impossible job in the world!" - no you haven't - it may seem it to you because you have absolutely no idea what you're doing. And your son is your "go to man"? - better than Hans Christian I suppose.
"The first thing I did when I came here was to try and bring the fans back" - with more hot air. I think we all found out who "Madam" listens to didn't we Mr Singh? And it isn't you..
"...this season you will see my bosses here more often". - that shouldn't take much effort considering they hardly turned up at all last year.
What a beautiful picture of a bright and positive future he paints - ensuring he gets in enough brown nose comments to keep the "Madam" sweet.
Words, words, words.
" ...they have got an in-house pundit as a global advisor, who has been sent here to oversee the present and future of the club".
Says it all really; gawd help us..
11:01am Sat 18 Aug 12
blueblooded says...
Shebs must have seen the knife Kean just tried to stick in his back, whatever anyone's opinion of Singh, he didn't get to where he is being nice and he should extend the same attitude towards baldinho.
11:18am Sat 18 Aug 12
OnePostThenTheOther says...
By removing Allardyce and Williams then replacing them with Kean and Williams. You're right Shabby, they're not naive, they're clueless idiots whose decisions have led to relegation. Then they try to improve things by bringing a windbag like you in.
One can only assume you are trying to fix your lad up with a job by the eay you keep mentioning him. Another footbal prodigy like young Miles maybe.
11:20am Sat 18 Aug 12
OnePostThenTheOther says...
KEAN OUT
11:23am Sat 18 Aug 12
earwego says...
11:36am Sat 18 Aug 12
blueblooded says...
Might as well stick the nose in trough and feed well its being offered.
Seriously though, this is shaping up to be an explosive season and I can see Kean sweating plenty despite his posturing and galvanising support from the team.
Just remember Keano, the higher you climb.. And these "supporting" players, especially those who left the EPL to back your dream, won't be supporting you for long once they realise that League two football might be next seasons relegation battle..
12:04pm Sat 18 Aug 12
blueblooded says...
• The only previous occasion these clubs have opened a league campaign against each other at Portman Road was 50 years ago. Ipswich were champions of England, and shared six goals with Blackburn in their first match in defence of their title in August 1962.
• Blackburn have a seven-match unbeaten league sequence against Ipswich (W3, D4).
• Ipswich last beat Rovers in the FA Cup in 1996, but have not defeated them in the league, since a 1-0 victory at Portman Road in the Premier League in November 1993.
Ipswich Town
• The longest residents in the Championship are commencing an 11th straight season at this level.
• Registered bottom-half finishes in each of the last three seasons.
• Trying to get a league campaign off on a winning note for the third season running.
Blackburn Rovers
• Rovers have returned to the second tier, after 11 seasons with the elite.
• They have more Premier League experience than any other club competing in the Championship this term (18 seasons).
• Not been beaten on the opening day of a second tier season for 22 years.
VIEWS FROM THE TRAINING GROUND
Ipswich manager Paul Jewell told BBC Radio Suffolk:
“Blackburn are a team packed with Premier League players, they’ve bought well in the summer, they’ve spent a lot of money and they will expect to go straight back up.
“It’s going to be a really good test for us – we haven’t got a big squad but we are a squad that’s together and fighting for each other.
“I’m not going into this game without trepidation, I know we’re inexperienced against some quality players – but we’ve got some good players in our team and as long as they’re fighting for each other and trying to do the right things, I know the supporters will stay with them.
“It’s not just Saturday, there’s going to be 46 games and we’re going to improve the squad as we go along. It might be difficult to do that in one hit but we’re building for the future and we want players to come here with long-term aspirations.”
12:08pm Sat 18 Aug 12
alfa111 says...
12:18pm Sat 18 Aug 12
moh says...
12:25pm Sat 18 Aug 12
lusorover says...
Because he did what the bank told the owners they had to do to avoid withdrawal of the overdraft - cut the wage bill.
Kean did this; it can't have been a pleasant job getting rid of Jones, Nelsen, Samba etc
Maybe Kean even warned the owners that these cuts were a sure route to relegation.
Having done what he was told to do he now faces a new challenge on behalf of the owners - get the Club back into the Premiership but with an inexperienced playing staff.
The heat is on Kean and Shebby is not prepared to turn it down. He now has the ear of the boss and Kean no longer gets to present his views directly to the owners.
it's tough at the top.
12:48pm Sat 18 Aug 12
earwego says...
12:49pm Sat 18 Aug 12
dallydally says...
11:22pm Sun 19 Aug 12
spewkeanout says...
7:50am Tue 21 Aug 12
globetrot says...