NO Premier League club has travelled less miles this pre-season than Burnley.

While most top flight clubs have racked up the air miles this season criss-crossing the globe to play pre-season friendlies in all corners of the world, the Clarets spent a week in Ireland early in July but have since stayed in England.

Liverpool, Leicester, Crystal Palace and West Brom took part in the Premier League Asia Trophy earlier in pre-season, while Arsenal have been in Australia, Everton went to Tanzania, Manchester City, Manchester United, Tottenham and Swansea were in the United States while every other top flight club branched out to mainland Europe at least.

But most of those commitments, certainly from the bigger clubs, were to satisfy commercial obligations ahead of the planning on the pitch, and Dyche insists there is a fine balance to be struck.

"There’s a lot of talk now about world branding, and we’re not there yet, but some clubs have to make a decision on the brand and the football and I think that’s difficult," the Clarets chief said.

"I think a few of the managers of the bigger clubs have spoken about it and it’s a difficult balance to find.

"For us at Burnley we can choose more, people know us a bit more now for being in the Premier League but we’re not a world brand with millions of fans all over the world.

"We can control it a bit better on the commercial side. Hopefully the days will come when we do have those decisions to make, but at the minute we don’t."

Dyche revealed Burnley did get offer games abroad but at this stage they were happy to remain close to home, and were keen to get a couple of fixtures in at Turf Moor in the 2-2 draw with Celta Vigo and Saturday's abandoned match against Hannover, while the only flight they took in pre-season was the short hop over the Irish Sea.

"Those flights aren’t on certain budget airlines, it’s fair to say they’ll be looked after, but there will still be the effects of travelling, the time zones and sleep patterns," Dyche said of the long haul travel.

"Whether it’s ideal or not, and most of the big managers have come out and said it’s not perfect but they understand why the clubs have to do it, we can be a bit more picky.

"We wanted a couple of games here, we wanted our fans to have the feel of being around the Turf again and the players as well.

"We did get offered some games to go away but we decided to stay here."

Another season of Premier League success will only increase Burnley's global profile.

Asked if they could play games further afield in the future, Dyche added: "Who knows? The club builds on every side, not just the team. It starts with the team, as well all recognises, training ground, structures, links through competition and then pre-season competitions and invites. It layers up over years and years.

"We’re still in the infancy in regards to world football, but we’ve been recognised here for what we’ve done in the Premier League."