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BLACKBURN Rovers have taken over responsibility for the retail operation at Ewood Park.
Sports World International has held the retailing franchise for the past four years.
Tom Finn, Rovers' managing director, said: "I am sure this news will be welcomed by our supporters as it will provide us with the opportunity to reintroduce a range of club-branded products within our retail operation.
"We have been fully aware of frustrations among our fans, but we are now looking forward with renewed confidence."
Mr Finn stressed that it would take some time for the club to re-brand and re-stock the shop and asked for supporters' patience during this process.
He added: "We are going to need our fans to bear with us and it is likely that the shop will close for refitting at some stage during the close season."
Details of the official re-launch - expected to tie in with the arrival of the new club kit - will be announced soon.
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