“FIZZY Fangs!”... George Boyd has no hesitation in declaring what provides his favourite sugary fix.

As a former employee at a train station shop selling cola bottles, mint humbugs and midget gems his tastebuds experienced them all during his teenage years.

But a goal, and ultimately a win, against Leicester City today would taste even sweeter. And not just for him.

The Clarets have been starved of goal celebrations in all bar one game this season.

If that run stretches beyond the 35-minute mark at the King Power Stadium today it will be one new club record that won’t be shouted from the rooftops by a team that set new bars on the path to promotion last season.

“It’s not a record we want, but it’s not on our minds,” Boyd insists. “Our focus is just to play our game and if the chances come try and win.

“We are not in dark rooms in the corner worrying about it.”

Neither is Boyd concerned about widespread expectation from onlookers that bottom-placed Burnley are destined for the drop, despite starting the season without a win.

“I wouldn’t have come here if I believed we would go straight back down. I believe in this group and that we will stay up.

“It’s people on the outside who are making more of it than us in the building,” said the versatile attacking midfielder, who turned 29 on Thursday.

“We have had plenty of chances. It’s just that one goal. I am sure we will blossom as soon as we get that, and that first win breeds confidence throughout the whole group.

“I had it last season and that first win is massive.”

Boyd was with Hull City then, having joined the Tigers the summer after helping them win promotion during his loan spell from Peterborough.

He believes Burnley have the same survival instincts, declaring last weekend’s 4-0 defeat at West Bromwich Albion - Burnley’s heaviest under Sean Dyche in almost two years - a “one-off”.

“It’s very similar to last year at Hull. We had a great team spirit there and that will get you five or six points a season, that togetherness,” said Boyd, whose summer move from the KC Stadium equalled Burnley’s £3m club record signing.

“It’s important we stick together as a group. The goals will come and the wins will come so as long as we stay together I think we’ll be fine.

“I think the gaffer is doing well to try and just make us concentrate on what we do as a group, rather than listen to voices outside.

“It’s important what we do and that’s all that matters.

“We are just going about our business the same as we have been. We are positive the performances have been fine. It’s just a matter of one going in.

“I just put (West Brom) down to a bad day. The gaffer is big on stats and I think we have run over teams in every game this season.

“That wasn’t us on Sunday. It was a one-off.

“Physically we were a bit off it and at this level if you are five or ten per cent off it you are going to get punished.

“I think everyone who has watched us all season will see that wasn’t the type of performance we have been putting in so we will put it down as a blip.

“We forgot about it on Monday. We have worked hard all week and hopefully we can change things (today).”

Graft is something Boyd has never been one to shy away from that.

Released from Charlton before his 16th birthday, he took a part-time job in a newsagents at Hitchin railway station, near new club Stevenage Borough, to get him to and from his Kent home.

It was the start of an inspiring journey, from non-league to the Premier League.

“I’m proud of the fact I’ve come from the Conference and worked my way through. I’d suggest it to anyone that if you’re released from a Championship or Premier League club to go down and play, learn your trade and work your way up,” he said.

“I was released by Charlton when I was 15 years old and just went back to playing Sunday League football with my mates.

“You can see why many people drop out of the game as it’s easy to just stay playing at that level with my mates. But you’ve got to keep believing in your ability and hope that comes through.”

Boyd’s career went on to include 112 appearances for Stevenage Borough, where he scored 23 goals, earning him a move into the Football League with Peterborough United.

He made a name for himself in more than six years at London Road, scoring 64 league goals in 263 games.

Boyd made his Premier League debut for Hull from the bench against Chelsea on August 18 last year, scoring the first of two top flight goals in a 6-0 win over Fulham the following December.

With last season’s top scorers Danny Ings and Sam Vokes both sidelined for Burnley, the onus is on the likes of summer signing Boyd, Lukas Jutkiewicz, Ashley Barnes and Marvin Sordell to end the Clarets’ current goal drought.

Boyd proved in his early football career he is prepared to do whatever it takes to succeed.

“I worked a couple of hours a day to get my train ticket back to Kent (from Stevenage). It was nothing strenuous,” he said.

“It was a newsagents’ shop and I was just sweeping up and cutting the sweet boxes up. They trusted me in the end to serve people – and I even got to shut the shop one day too!

“I dealt with customers both good and bad. It was mostly people I knew from college that were coming in. They’d come in and I’d be sweeping away, so it wasn’t the best.

“It was the only job I’ve ever had other than football.”

Boyd knows his job now is to help Burnley turn a corner.

“I think the manager’s happy with my work ethic,” he said.

“I’d not played for a while so I’m slowly getting my match fitness. I have come here to create and score goals so I had better start doing it.”

He added: “They (Ings and Vokes) are going to be big losses but I think we have got the strikers here that will eventually score goals at this level.

“We are creating the chances - bar Sunday. I think we had 18 attempts against Sunderland so the chances are there. We aren’t struggling to create.

“I have no doubt it will eventually come.

“It’s about the confidence and as soon as that first win comes we will be flying.”