SEAN Dyche: Premier League manager. The title has an impressive ring to it.
But while Burnley are on a high on the eve of the Premier League season, which begins with a blockbuster against Chelsea, Dyche is determined to stay grounded.
“It doesn’t make me feel any different,” said the Clarets boss, when asked of his new-found status in football.
“I still go home and take the kids into the garden for a game of football and I let my daughter do my head in asking for a new dress, every day. She’s nine going on 16. My life is the same outside of this – I’m no different.”
The day after Dyche celebrated winning promotion at Turf Moor with a win over Wigan, he assembled a bed for his son at the family’s Northampton home.
“It brings normality to me. It keeps me a bloke, because I am just a bloke,” said the 43-year-old – a bloke who this week conducted the biggest press conference of, certainly, his Clarets career as Burnley prepare for the big league.
“I don’t get too worried about ‘oh look at you, Premier League!’ – it’s not really my bag that.
“I cut the lawn for a reason – the kids have to learn that’s what dads do.”
Dyche has tried to keep things as normal as he can in the workplace too, not straying from the methods or mantras which were integral to promotion last season as they bid to make a name for themselves, rather than make up the numbers, in the top flight.
The Burnley boss put an embargo on “the P word”, promotion, until they had got the job done last season, no matter how likely it began to look beforehand.
Similarly, you won’t hear the word survival now. He is not one to limit his side’s ambitions, whatever the circumstance.
“I think the outside world would look at it like that but why would we? We have belief in what we do, we just can’t guarantee where that takes us because of the market we’re going into,” he said.
“There will be a vast gap in resources available, that’s the reality of it. We haven’t got that so there’s no point moaning about, it just isn’t there.
“We have to focus on what we’ve got and use it wisely, and add to it accordingly when we can.”
It is put to Dyche that his first two home games – Chelsea and then Manchester United less than a fortnight later – are not actually Burnley’s biggest games in the grand scheme of things.
“They are all big games,” he countered.
“I’m not one to start sectioning down the league. If you look back to the beginning of last season, people could have said ‘realistically, you’re this kind of club and that means you’re at that level of the market’.
“We had nowhere near the resources of the clubs who were supposedly going to be the top six. Nowhere near it.
“Probably still there are eight Championship clubs I could name off the bat who have got better resources and player wage level than we have now. You have to find a way of operating to get where you want.”
Dyche did not spend a penny in the market during the two transfer windows following his appointment in October 2012 until January last year, when an initial outlay of just £400,000 brought Ashley Barnes to Burnley to help the Clarets over the line.
This summer he has signed six players at a combined cost of around £3.6million.
Although more signings are expected, Burnley have been criticised by their own fans for being too cautious with their coffers.
But after Cardiff City spent more than £36million only to suffer relegation after just one season of top flight football it is clear that money does not automatically translate into success.
“Our market is a completely different one than most Premier League clubs,” he said.
“Cardiff were something like the seventh biggest spenders, but it’s a tough season.”
Dyche, and his board, are facing a balancing act that works for them both on and off the pitch.
“There are no guarantees in any division in any season, let alone the Premier League, so we have to earn the right and fight hard to get what we can off anyone,” said the Burnley boss.
“People are still stretching to the limit in the Championship to get this pot of gold, and if it doesn’t work, you’re in massive trouble.
“I think the club understand my situation, they were down this road five years ago, so I think they would have learned from that.
“There weren’t a lot of changes then so they have to make those changes to support the future of the club, and the market has run away with it somewhat.”
Times are changing at Turf Moor, and not just on the pitch with £4million spent on bringing the ground up to date to meet with Premier League requirements.
Upgrades are also underway at Turf Moor, although the plan to accommodate the media into what was once the late Arthur Bellamy’s bungalow, within Gawthorpe’s grounds, remains a work in progress.
The press are packed in, such is the attention that Burnley will receive by virtue of promotion.
The spotlight is something else they will have to deal with.
But down-to-earth Dyche is not fazed, and neither will his players be.
“We’ve had a chat about it but we played in so many big games last year and delivered, it’s about remembering that,” he said “This is not exactly new. It’s different, but some of the players have been through it before in play-offs and the Premier League.
“For us as a group, we’re training, looking after the players and formatting the game plan as we do. That sort of thing that we believe in and a way of working we trust in.”