THE World Cup may only be a few days old but it is already being marred by the actions of the players.

In pretty much every game you are seeing players diving, play acting and trying to influence the decision of the referees while waving imaginary cards in the most shameful of manners.

It really is time for the football authorities to take serious action against the culprits. Ban them, kick them out of the tournament...if the sanctions were serious enough the multi-millionaires would soon start to behave.