Burnley determined to hold on to Dyche and Ings

Danny Ings scores for the Clarets

Danny Ings scores for the Clarets

First published in Sport
Last updated

BRENDAN Flood says Burnley must be more ambitious in their second crack at the Premier League – but he knows the first task will be hanging on to key personnel this time.

The Clarets lasted only one season in their previous spell in the top flight after controversially losing manager Owen Coyle to Bolton halfway through the 2009/10 campaign.

This time both boss Sean Dyche and stars such as Danny Ings have attracted attention for their achievements this season.

Majority shareholder Flood recently returned to the Burnley board after being a key decision-maker when the club were last promoted, and then relegated.

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He admits the Clarets did not get their approach entirely right last time they were in the Premier League, and has long since conceded that the club made a mistake when they appointed Brian Laws to replace Coyle.

“I think we know we’ve got to be more ambitious than last time, but I think we can do it with more skill,” Flood said about Burnley’s second chance in the Premier League.

“It is all about keeping hold of the best people and that’s something that we plan to do.

“We’re definitely more educated now and that will give us more opportunity to get it right.

“Last time I think we had less time to prepare and we weren’t familiar with the landscape, all the people you meet and the challenges.”

Flood had a year away from the board after the stress of his own company’s multi-million pound legal battle with bailed-out bank Anglo Irish.

The lifelong Clarets fan praised the work of everyone at the club and is thrilled at the prospect of top flight football returning to Turf Moor.

“I’m just unbelievably excited that we’re going to be back in the Premier League, it’s a dream being a Burnley lad,” he said.

“It’s amazing for us to have done it, we’re all pinching ourselves. It’s going to be all about hard work but let’s enjoy it now.

“It’s all down to the lads, they’ve had their chance and they’ve taken it.

“Everyone has worked so hard, from the board to the staff, everybody.

“It’s that commitment to the club that’s made the difference here.

“We’re all very committed from the players up and that group is how you succeed.

“I think we’ve got a recipe and hopefully we keep it. We’ve just got to keep all the best people in the building.”

Flood has a plan to prevent Dyche being tempted away one day like Coyle was.

“I know he likes a pair of shoes and I promised him a new pair if we got promoted,” he added.

“So let’s just keep ordering shoes for him and he’ll stay!”

Comments (11)

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9:42am Wed 23 Apr 14

Super_Clarets says...

If the board considers the lessons learned from 2009/10 and makes the investments necessary to support Sean Dyche then I see us having a chance not just to stay up but to build the club going forward. A 17th place finish next season would be immense but it would not come without some sensible business taking place to supplement the squad. The likes of Swansea, Crystal Palace and Hull have proved that it can be done. What we do have however is a manager who will get 100% out of whatever team plays for him and I can't help but feel that things will fall into place with the right backing this time.
If the board considers the lessons learned from 2009/10 and makes the investments necessary to support Sean Dyche then I see us having a chance not just to stay up but to build the club going forward. A 17th place finish next season would be immense but it would not come without some sensible business taking place to supplement the squad. The likes of Swansea, Crystal Palace and Hull have proved that it can be done. What we do have however is a manager who will get 100% out of whatever team plays for him and I can't help but feel that things will fall into place with the right backing this time. Super_Clarets
  • Score: 19

9:52am Wed 23 Apr 14

digitusjonfred says...

Swansea, Palace and Hull have bigger gates due to their drawing potential
Hope you guys stay up, but we will see.
Swansea, Palace and Hull have bigger gates due to their drawing potential Hope you guys stay up, but we will see. digitusjonfred
  • Score: 8

10:11am Wed 23 Apr 14

Super_Clarets says...

digitusjonfred wrote:
Swansea, Palace and Hull have bigger gates due to their drawing potential
Hope you guys stay up, but we will see.
This season Swansea have averaged 20,373.

In 2009/10 Burnley's Premier League average was 20,653.

Crystal Palace have averaged 24,008, and Hull 24,076. The difference from gate receipts for clubs of this size is minimal, its how the money is invested that makes the difference. I think we have the right people behind those decisions this time around.
[quote][p][bold]digitusjonfred[/bold] wrote: Swansea, Palace and Hull have bigger gates due to their drawing potential Hope you guys stay up, but we will see.[/p][/quote]This season Swansea have averaged 20,373. In 2009/10 Burnley's Premier League average was 20,653. Crystal Palace have averaged 24,008, and Hull 24,076. The difference from gate receipts for clubs of this size is minimal, its how the money is invested that makes the difference. I think we have the right people behind those decisions this time around. Super_Clarets
  • Score: 20

10:24am Wed 23 Apr 14

burnleyfan4life says...

Super_Clarets wrote:
digitusjonfred wrote:
Swansea, Palace and Hull have bigger gates due to their drawing potential
Hope you guys stay up, but we will see.
This season Swansea have averaged 20,373.

In 2009/10 Burnley's Premier League average was 20,653.

Crystal Palace have averaged 24,008, and Hull 24,076. The difference from gate receipts for clubs of this size is minimal, its how the money is invested that makes the difference. I think we have the right people behind those decisions this time around.
Gate receipts are no longer the key source of income - TV monies are - to put into perspective a 20k crowd paying an average of £20 per ticket = £400,000 x 20 home games = £8mil. By the same formula a 30k average = £12m gate receipts for the season - a difference of £4m per year - In context This is a minimal advantage when you look at the TV monies - we can do it - but keeping hold of Dyche and spending wisely on good players that fit his mantra is key!!.

Ref income dont put too much emphasis onto gate receipts as that is no longer the main source of income.
[quote][p][bold]Super_Clarets[/bold] wrote: [quote][p][bold]digitusjonfred[/bold] wrote: Swansea, Palace and Hull have bigger gates due to their drawing potential Hope you guys stay up, but we will see.[/p][/quote]This season Swansea have averaged 20,373. In 2009/10 Burnley's Premier League average was 20,653. Crystal Palace have averaged 24,008, and Hull 24,076. The difference from gate receipts for clubs of this size is minimal, its how the money is invested that makes the difference. I think we have the right people behind those decisions this time around.[/p][/quote]Gate receipts are no longer the key source of income - TV monies are - to put into perspective a 20k crowd paying an average of £20 per ticket = £400,000 x 20 home games = £8mil. By the same formula a 30k average = £12m gate receipts for the season - a difference of £4m per year - In context This is a minimal advantage when you look at the TV monies - we can do it - but keeping hold of Dyche and spending wisely on good players that fit his mantra is key!!. Ref income dont put too much emphasis onto gate receipts as that is no longer the main source of income. burnleyfan4life
  • Score: 18

10:33am Wed 23 Apr 14

MarcherClaret says...

It is all too easy for the likes of me to criticise, since I haven't sunk money that most of us can only dream of into a pet project like Burnley Football Club, and I am grateful for the likes of Mr Flood devoting so much of their time, attention and wealth into something that does so much for the community of Burnley and its environs, however it is only fair to point out concerns. Whilst Brendan Flood's energy and ambition helped in BFC's last promotion it must be remembered, not least by him, that it was Brendan Flood's gullibility that played a major part in the Coyle debacle. It's all there to be read in his own book and in his own words. For all that he is an ardent supporter of Burnley and is prepared to put his money where his mouth is I have great reservations about his return to the board. Is Flood the right man to have a hand in things now? Has he learned anything? Is he wiser? I very much hope so. He and Burnley have another chance now, so please let's not mess it up.
It is all too easy for the likes of me to criticise, since I haven't sunk money that most of us can only dream of into a pet project like Burnley Football Club, and I am grateful for the likes of Mr Flood devoting so much of their time, attention and wealth into something that does so much for the community of Burnley and its environs, however it is only fair to point out concerns. Whilst Brendan Flood's energy and ambition helped in BFC's last promotion it must be remembered, not least by him, that it was Brendan Flood's gullibility that played a major part in the Coyle debacle. It's all there to be read in his own book and in his own words. For all that he is an ardent supporter of Burnley and is prepared to put his money where his mouth is I have great reservations about his return to the board. Is Flood the right man to have a hand in things now? Has he learned anything? Is he wiser? I very much hope so. He and Burnley have another chance now, so please let's not mess it up. MarcherClaret
  • Score: 5

11:18am Wed 23 Apr 14

MikeMada says...

I think Brendan has already that lessons were learned. I think his experiences elsewhere will also have served him well.

Remember, we only failed by 5 points last time and but for our hitting the bar towards the end if the game at Wigan and then them scoring, it would have been us stay up, rather than them.

With Sean Dyche's mantras and focus as well as an almost unique set if personal and team values, we will be much better placed than last time.

Oh and remember our performances against fellow promotees this time was excellent, even the Leicester home defeat was a bit unfortunate rather than us being outplayed (they only had two shots on goal all game).

We ARE Premier League! UTC!!
I think Brendan has already that lessons were learned. I think his experiences elsewhere will also have served him well. Remember, we only failed by 5 points last time and but for our hitting the bar towards the end if the game at Wigan and then them scoring, it would have been us stay up, rather than them. With Sean Dyche's mantras and focus as well as an almost unique set if personal and team values, we will be much better placed than last time. Oh and remember our performances against fellow promotees this time was excellent, even the Leicester home defeat was a bit unfortunate rather than us being outplayed (they only had two shots on goal all game). We ARE Premier League! UTC!! MikeMada
  • Score: 8

11:31am Wed 23 Apr 14

Midland Claret says...

I think those board members involved last time would admit serious mistakes were made.

Hopefully this time lessons have been learned and the club can make move forward.
I think those board members involved last time would admit serious mistakes were made. Hopefully this time lessons have been learned and the club can make move forward. Midland Claret
  • Score: 7

2:37pm Wed 23 Apr 14

jogalot says...

I hope for Burnley's sake that Sean Dyche learns a lesson too from Owen Coyle. He left for a slightly bigger club when the whole of Burnley wanted him to stay. Who knows what Burnley might have achieved if Coyle had stayed - quite possibly escaping relegation?

If Dyche can do his best on the limited resources and keep Burnley up, it will be a massive achievement and he will earn the respect of the whole football world, something which Coyle had for a while but not so much so now. If Dyche can keep Burnley up it will give hope for all the smaller clubs too. What does Sean Dyche want? That is the question.
I hope for Burnley's sake that Sean Dyche learns a lesson too from Owen Coyle. He left for a slightly bigger club when the whole of Burnley wanted him to stay. Who knows what Burnley might have achieved if Coyle had stayed - quite possibly escaping relegation? If Dyche can do his best on the limited resources and keep Burnley up, it will be a massive achievement and he will earn the respect of the whole football world, something which Coyle had for a while but not so much so now. If Dyche can keep Burnley up it will give hope for all the smaller clubs too. What does Sean Dyche want? That is the question. jogalot
  • Score: 3

4:07pm Wed 23 Apr 14

slants says...

I love the stupid fans thinking that if we finish 17th it means something hahahahahaha every game will be the usual boring don't let anyone score like last time and a relegation battle.The premier league is a joke the best we can hope for is too be a west ham down up down up.
I love the stupid fans thinking that if we finish 17th it means something hahahahahaha every game will be the usual boring don't let anyone score like last time and a relegation battle.The premier league is a joke the best we can hope for is too be a west ham down up down up. slants
  • Score: -8

6:05pm Wed 23 Apr 14

golazzo says...

Let's hope this time round Flood doesn't give Dyches mobile number to another chairman as was reported last time round.
Let's hope this time round Flood doesn't give Dyches mobile number to another chairman as was reported last time round. golazzo
  • Score: 1

6:16pm Wed 23 Apr 14

Chris P Bacon says...

slants wrote:
I love the stupid fans thinking that if we finish 17th it means something hahahahahaha every game will be the usual boring don't let anyone score like last time and a relegation battle.The premier league is a joke the best we can hope for is too be a west ham down up down up.
Yeah, ambition? Waste of time! Why any team would want to be seen around the world and pit their abilities against the best players on the planet and the best teams in Europe is beyond me. Why don't we all act like the fisherman's frogs* and be content?

* Fisherman leaves his frogs in a bucket half full of water safe in the knowledge that should any of them try and climb over the top, there'll always be a 'slants' character who'll pull him back in with the rest of them.

It's only being so cheerful that keeps you going, isn't it, Mr. Ambition-bypass?
[quote][p][bold]slants[/bold] wrote: I love the stupid fans thinking that if we finish 17th it means something hahahahahaha every game will be the usual boring don't let anyone score like last time and a relegation battle.The premier league is a joke the best we can hope for is too be a west ham down up down up.[/p][/quote]Yeah, ambition? Waste of time! Why any team would want to be seen around the world and pit their abilities against the best players on the planet and the best teams in Europe is beyond me. Why don't we all act like the fisherman's frogs* and be content? * Fisherman leaves his frogs in a bucket half full of water safe in the knowledge that should any of them try and climb over the top, there'll always be a 'slants' character who'll pull him back in with the rest of them. It's only being so cheerful that keeps you going, isn't it, Mr. Ambition-bypass? Chris P Bacon
  • Score: 4

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