A new weekly fair is being launched in the grounds of a pub to try and encourage more shoppers to the surrounding area.

O'Neill's in Leytonstone High Road will hold the first fair on Sunday April 28 between 11am and 4pm.

Items for sale will include arts and designer crafts, vintage clothes, toys and accessories, and members of the E11 Art Trail will also be involved.

The fair is the brainchild of the pub's deputy manager Hayley Mcleavy, who is also involved in the Leytonstone Festival.

She said: "The Olympics brought some great improvements to Leytonstone. Now it's our job to run with it, and make the area an even more exciting destination."

Ms Mcleavy added she also wanted regular charities and good causes to get involved with spots at the fair.

In the event of bad weather the fair will take place inside the pub's music room.

Visit the pub or call 0208 536 4039 for more information and to book a stall.