BLACKBURN Rovers' Championship slump continued this afternoon as they crashed to their fourth defeat in their last five games with a 2-0 defeat at Blackpool.
A vocal travelling support directed their anger at absent owners Venky's and global advisor Shebby Singh as Rovers' promotion hopes look increasingly distant.
Goals in each half from Wes Thomas and Kirk Broadfoot were enough for the hosts as Rovers fans chanted 'you're not fit to wear the shirts' at the players.
Rovers, who had surprisingly dropped goalkeeper Paul Robinson for Jake Kean, enjoyed the best of the first half.
Simon Vukcevic struck a low shot against the post, while Josh King and Colin Kazim-Richards also went close for the visitors.
Their lack of a killer instinct was again to cost them as, with almost their first attack of the game, Blackpool took the lead through Wes Thomas on 22.
The striker got in front of the Rovers defence to glance home Nathan Delfouneso's left wing cross.
It was a different story after the break though as Rovers struggled to trouble the hosts at all, with a display full of lack-lustre tackling, poor passing and hesitant defending.
Kean denied Ince from close range after he raced clear on goal and the young keeper was again called into action when he tipped Bob Harris's free kick wide.
Blackpool deservedly doubled their lead on 80 though as defender Kirk Broadfoot rose unchallenged to bullet home a header from a right wing corner.
King was denied late on by Matthew Gilks but a miserable second half display meant Rovers got what they deserved.