Blackburn Rovers have announced a new commercial partnership with PROBIZ Excellence Ltd.
In a unique deal for the club, PROBIZ will be shirt sponsors for tomorrow’s npower Championship match away to Blackpool and at home to Brighton next Saturday. They will then revert to the back of shirt space from Boxing Day onwards.
PROBIZ is a business-to-business brand focussing on wealth management and accountancy-based solutions. Rovers will work very closely with PROBIZ on a range of opportunities with the intent of a medium-to-long term relationship.
Greg Coar, Head of Commercial and Marketing at Rovers, said: “It’s fantastic to welcome PROBIZ on board. They have been involved in sport – football, cricket and rugby league – for some time and their understanding of the power of sport as a vehicle to gain awareness for their brand has made our conversations productive.
“It also helps that their founder and owner, Feisal Nahaboo, was born in Blackburn – so this is also a powerful personal project for him.”
Feisal said: "I have been very fortunate to achieve many financial and strategic dreams with my business PROBIZ. I was working at the back of an ex-council house a decade ago watching and cheering on Blackburn Rovers on TV.
"To be in dialogue with Blackburn Rovers is an achievement in itself, never mind to be on the front of the shirt for tomorrow’s match against Blackpool.
“It is an emotional day for me personally and I know my 400 accountancy firms and many of their clients will back this commercial move and become new fans of the club.
" I wish the club tremendous ongoing success and I'm proud to be an instrumental part of the club that represents my place of birth. It's nice to be back home."