Some years ago, 20 probably, in Tenerife, I think, I spotted someone wearing a tee shirt, sporting the name Tommy Hilfiger. Weird I thought, never heard of him.

But neither then had I heard of Fossil, Louis Vuitton, Paul Smith, Bench, Hunter...enough!?

I was listening to a young Mum the other day. She wasn't too wealthy, Mum to a toddler. She was telling me she only bought her little un top clothes, she told me some of the designer brand's names.

I can't tell you any, never heard of them. But she was talking about paying £60-90 of clothes & coats that lasted weeks before being out grown. On a toddler!

We all love our kids, however old they are & want them to have the best. The kids in play group won't know their Kozi Kidz from their Spitzbergen, (research required), will they!? So it must be their Mums & Dads, under imposed or self pressure to shell out on what's only a glorified shell suit.

What happened to hand me downs?

On the advert packed Breakfast TV programme, between beseeching us to buy xyz, with "celebs" bedecked in their designer finery, a "consumer champion" warns us against counterfeit goods.

I get the worry about dodgy electrical goods & flammable nighties etc. But who causes folk to buy copies of designer things costing a 10th of their templates? Probably made nearby in a similar exploitative sweat shop?

Do you feel better, look better, are better in something "designed" by the wife, daughter, chum of some rock or sports star?

The design is on your pocket, surely?