I HAVE no problem with people wanting to boycott things if they actually stick with the boycott.

The problem we have is that we begin to boycott something and then within weeks we fold. Take for instance the recent Gaza crisis and the call to boycott products.

I am great at boycotting. I will boycott just to get out of having to cough up some more dosh on useless junk.

Last month every one was up in arms about boycotts. This week it actually doesn’t matter and people have got used to their old habits.

The strangest message I got on WhatsApp was one asking me boycott WhatApp itself.

Yes, we must boycott WhatsApp because it is indirectly supporting the state of Israel.

The fact that we had just used WhatsApp to send to send hundreds of other boycott messages was now not really the issue.

Two minutes later the same person sent another text stating they were leaving and would no longer be using WhatsApp.

‘Thank god’ I thought. I was sick of getting those mindless texts anyway.

A day later the guy and several others were back on WhatsApp sending more messages of boycott. I texted one – why was he back on WhatApp? He said it was the best way to get the message across. I see.

The same rule could then be applied to the most famous brand of cola too then. The other cola just doesn’t cut it really does it?

Yes, it is slightly cheaper and we can go to bed at night thinking we have done the world a favour but we all know the next Asian wedding will have bottle after bottle of the very best cola.

Only one brand will do otherwise people will talk and thought you tried to marry your son off on the cheap.

I was also concerned that the amount of boycotts would make one’s life difficult. Yes, I can boycott a supermarket if I have to because I can find another.

But crisps? I can’t do any other than the blue pack. Sorry, just won’t have it.