ROSSENDALE and Darwen MP Jake Berry has given his backing to a charity’s microchipping campaign.
Along with his beloved poodle Lola, Mr Berry helped Dogs Trust, the UK’s largest dog welfare charity, to launch its new website, a one-stop shop for all microchipping queries, including information on free microchipping events across the country and guidance on the upcoming change of law.
To mark the launch of the site, Mr Berry and Lola manned a mocked up ‘chip van’, which appears to offer free microchips to queues of dogs, and even a few fellow Parliamentarians.
Mr Berry said: "I am delighted to support Dogs Trust and help the charity launch its Chip My Dog website.
"I really support the charity’s microchipping campaign and greatly welcomed the Government’s announcement on the introduction of compulsory microchipping for all dogs in England from April 2016.
"Compulsory microchipping will make it easier to reunite lost dogs with their owners and cut unnecessary kennelling costs for Local Authorities.
"I urge my dog-owning constituents to get their canine companions microchipped and visit www.chipmydog.org.uk to find out more about this vital component of dog welfare before the new law comes into force."
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