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Camelot Theme Park calls in receivers


Camelot Theme Park and Park Hall Hotel were placed into receivership today, threatening more than 100 jobs.

The theme park and hotel, based in Charnock Richard, are operated by Prime Resorts and employ 101 permanent staff.

Les Ross and Malcolm Shierson, of accountants Grant Thornton, have been appointed joint receivers.

The 140 room hotel, which employs around 80 people, will continue to trade as normal while a buyer is sought but the theme park will not open as planned in April.

Last month, Prime Resorts announced 18 staff had been laid off at the hotel a further 29 redundancies were announced across both businesses today.

The theme park, which employed 21 permanent staff during the winter months, was due to open on April 4.

Discussions are ongoing as to the future of the site.

Camelot opened in 1983 and has expanded and invested in new rides over the past 25 years.

In addition to the permanent roles, it employed hundreds of seasonal staff, many of them students, to man the rides and provide services such as catering.

Les Ross, a partner in Grant Thornton’s Manchester office, said: “Camelot Theme Park has struggled for a number of years to compete with larger attractions such as Blackpool Pleasure Beach and Alton Towers.

“Visitor numbers had been in decline at the park, which only operated for 20 weeks out of the year.

“The hotel had an extremely busy Christmas and New Year and also has very healthy bookings for functions and short leisure breaks. However, it has suffered a significant reduction in corporate bookings due to the economic downturn.

“We are optimistic about finding a buyer for the hotel, which will remain open for business as normal.”

The theme park features white knuckle rides such as Knighmare and attractions such as Squire Bumpkin’s Farm.

Only last month, when the previous job losses were announced Prime Resorts said there were no imminent plans to shut either the hotel or the theme park.

Proposals to potentially transform the complex into a mixed use development with residential, retail and leisure facilities were revealed in 2006 with plans for a village of more than 1,000 houses.

Prime Resorts submitted an interest as part of a 20-year masterplan for development.

Alan Whittaker, county councillor for Chorley Rural West expressed shock at the decision to close what for decades has been one of Lancashire’s biggest tourism draws.

He said: “It’s terrible news for those losing their jobs and will have a serious knock effect for businesses in nearby villages who were suppliers to the park.

“Camelot has been a big draw to the Chorley area for millions of tourists over the years who have brought money into the local economy.

“I just hope they can find a buyer for the hotel.”

Comments(6)

Gary The Snail says...
6:08pm Tue 3 Feb 09

It's a shame really, this is a fairly decent park if you have younger children. There are far less chavs to deal with than the pleasure beach and it's a lot closer than Alton Towers

suttydog says...
7:13pm Tue 3 Feb 09

job wanted i am hard working and very reliable would prefere nights
contact king arthur

bed and breakfast man ! says...
8:03pm Tue 3 Feb 09

Its a shame they could not get Round the table,And talk about it.

Kevin, Colne says...
8:48am Wed 4 Feb 09

A couple of years ago there was a story on Radio Lancashire about the Camelot theme park and I said in a private letter that I felt the park was in trouble with a capital 'T'.

Nearly all theme parks have a short money-making season and those in the open are at the greatest vulnerability because of the vagaries of the weather. The problem is that bad weather keeps visitors away so revenue plummets yet costs march on. What's really crucial is maintaining the occupancy level of the park and once this dips below a certain point then you're in deep do-do. Parks can cope with one year of bad weather, but a string of years on the trot and problems quickly multiply.

Two other weaknesses were evident. First this is a business where obtaining a sustianable competitive advantage is exceedingly difficult. Whatever new ride you introduce other parks may soon copy. So, in short, you're in a race that no-one can win. The best thing to do in this situation is to stop running. Secondly, the focus on a single theme - Camelot - struck me as far too narrow.

I'm sorry that the park has gone into administration. We spent some happy days there when the children were young.

rovers666 says...
1:08pm Thu 5 Feb 09

I worked at Camelot for 3 years during my holidays from University and although there was a fantastic social scene; the overheads are eye-wateringly high. Considering it's only open 20 weeks of the year you only need a bit of bad weather and it's haemorraging money. They should have built a large indoor area for all-year-round kids entertainment to spread costs.

Lost but not forgotten

TheKLF99 says...
4:34pm Thu 5 Feb 09

It's a shame this superb park has shut. It was a really good park a few years ago. I was disappointed though last time I was there with how run down it had gone.

I think the worst thing with the park was not watching what the competition was doing to keep a float, especially during the winter months.

For example Gullivers, a theme park of similar size in Warrington -

In the winter they run a "Santa Express" service for children.

Coming up to fireworks night they run numerous nights where they're open late with big firework displays, with the emphasis of "ride the rides in the dark".

I went this year to see the fireworks at Camelot and was quite disappointed that we got turfed out before it had even gone dark, and the park shut so early.

In addition to this I was also disappointed about the restrictions on some of the rides, being autistic I'm not very good at riding on the fast rides, and yet the rides that were left all had signs stating that you had to be under a certain age to ride, where as at other theme parks like Gullivers or Alton Towers they let anyone ride on any of the rides regardless of their age, which makes them superb parks for people with special needs.

When I got home I sent an e-mail about the problems to the management that I'd faced, I was amazed that they got back to me so quickly (I had a problem with Alton Towers once too and it took them nearly 3 weeks to respond, Camelot responded within a day). The response was very good stating that they'd be looking into the problems and explaining to me that there is no lights in the park and this is why they couldn't allow people into the park in the dark due to health and safety, which is why the park shut so early. I thought that was a bit silly as that is cutting off quite a lot of profit there, just for the sake of wiring up a few lights around the place.

Hopefully someone will save Camelot Theme Park and return it to it's former glory.


STRUGGLE: The theme park will not re-open in April after receivers moved in STRUGGLE: The theme park will not re-open in April after receivers moved in

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