Bradley Wiggins rounded off a dream 2012 by winning the Sports Personality of the Year award - and then promised to put the prestigious prize behind the bar of his local pub.
Wiggins became the third cyclist in five years to take home the coveted award, receiving a 30.25% share of the 1,626,718 votes cast during last night's glittering awards ceremony in London.
The enigmatic Olympic and Tour de France champion, who beat Jessica Ennis and Andy Murray in to second and third respectively, received the award from David Beckham and the Duchess of Cambridge before revealing his plans for the trophy.
"I am going to let my nan have it for a bit, because I've promised her, and then I have promised the local pub - the Farmers Arms in Eccleston - that they can have it for a bit," the 32-year-old said.
"They can put it on the bar, and then it's going to the Original Farmers Arms (also in Eccleston). Then I am going to take it home for a bit and maybe put it under the Christmas tree."
Wiggins, clad in a suave dark blue velvet suit, entertained the crowd at the ExCeL Arena last night, teasing host Sue Barker during the opening stages of the show by calling her "Susan".
The cyclist, who became the first Briton to win the Tour de France in its 99-race history this summer, then drew further laughter in his acceptance speech.
To cheers of "Wiggo, Wiggo", the cyclist, beaming proudly, said: "I am not going to swear tonight. I will just say thank you to every who rang up and voted.
"We have had all that jungle stuff and X Factor stuff in the last couple of weeks, so...
"For people who picked up and paid £1.50 to vote, thank you very much, and thanks to my nan. Your cheque's is in the post because I know you will have pressed redial so many times.
"What a year. To be standing on this stage with the likes of these people next to me is incredible.
"There's a free bar around the back that's paid for by the BBC so I hope you all go around there now."
The night became a glowing tribute to Britain's Olympic and Paralympic stars.
Team GB and Paralympics GB, who won 65 and 120 medals respectively at London 2012, jointly claimed the Team of the Year award.
Brailsford was rewarded with the coaching award after overseeing Wiggins' Tour win and taking charge of the British cycling team at London 2012.