East Lancashire child seatbelt film scheme rolled out

Lancashire Telegraph: Coun David Whipp of Pendle Community for Safety Partnership (PCSP), PCSP mgr Geoff Whitehead, County Coun George Adam, Steve Morgan of Nelson Fire Station, Pennine Community Protection manager Jerry Cragg, Sgt Damian Pemberton; Chief Inspector Jeff Brown Coun David Whipp of Pendle Community for Safety Partnership (PCSP), PCSP mgr Geoff Whitehead, County Coun George Adam, Steve Morgan of Nelson Fire Station, Pennine Community Protection manager Jerry Cragg, Sgt Damian Pemberton; Chief Inspector Jeff Brown

A HARD-hitting campaign highlighting the dangers of not making children wear seatbelts in cars has been such a success in East Lancashire it is being rolled out across the county.

Police trialled Operation Peardrop earlier this year, which gave drivers in Nelson and Brierfield the option of avoiding a £60 fine, and three points on their licence, after they had been pulled over for seatbelt offences.

Motorists were given the chance to watch a road safety DVD, outlining the terrible consequences of not belting up youngsters in vehicles.

And out of the 113 drivers who opted to watch the short film, after being stopped during two crackdowns in March and April, none have been caught out again.

Sgt Natasha Shaw, part of the Pendle Multi-Agency Problem Solving Team, based at Colne station, said: “The success of the operation has far exceeded our expectations.

“People who attended the DVD course brought along family members, friends and colleagues. None of those who turned up have since reoffended.”

The Pendle initiative is now set to be repeated at a number of locations across the county, after its official launch at Nelson fire station yesterday.

Sgt Shaw has produced a pack for fellow officers interested in issues sur-rounding seat belts and the under-use of child booster seats and car seats.

The operation also focuses on people who use mobile phones while driving.

The Lancashire Telegraph has been supportive of child seatbelt usage and launched our Love Your Kids? Belt Them In campaign last August.

Drivers in East Lancashire were penalised 45 times for not ensuring under 14s wore seat belts and 95 children aged under three were not secured in the back of cars.

Comments (2)

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11:04am Tue 13 Jul 10

Black Car Guy. says...

These people must be so rich. Pay a fine for not wearing a seat belt. At least they have learnt the errors of there ways.
These people must be so rich. Pay a fine for not wearing a seat belt. At least they have learnt the errors of there ways. Black Car Guy.

9:31pm Sun 18 Jul 10

Wellingtonia says...

There is a certain section of the community who do not care about how much you are going to fine them ( that's if they would ever get caught , that is ). Some years ago, I contacted the police about a driving instructor, in a liveried vehicle - all the correct documentation, nice bright adverts on the roof, a smart, correctly spelt leaflet ready to be given away, £25 per hour please, picking up a family member from work, two year old child, bouncing around in the rear seat, and that is from someone who has gone through the training of a Driving Instructor, for God's sake !! There is a sort of an 'Instituionalised Racism ' about obeying British driving laws, that many people are not bothered about obeying. A £60 fine is just pocket money for some of these people.
There is a certain section of the community who do not care about how much you are going to fine them ( that's if they would ever get caught , that is ). Some years ago, I contacted the police about a driving instructor, in a liveried vehicle - all the correct documentation, nice bright adverts on the roof, a smart, correctly spelt leaflet ready to be given away, £25 per hour please, picking up a family member from work, two year old child, bouncing around in the rear seat, and that is from someone who has gone through the training of a Driving Instructor, for God's sake !! There is a sort of an 'Instituionalised Racism ' about obeying British driving laws, that many people are not bothered about obeying. A £60 fine is just pocket money for some of these people. Wellingtonia

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