Local digital marketing agency, The Web Surgery, has just launched an innovative new marketing system to help local businesses in Lancashire.

FiveToThrive is a marketing and SEO system created to solely focus on increasing the number of visitors to websites, generate enquiries, build brand presence and, ultimately, drive sales.

A combination of marketing and SEO techniques are brought together to ensure all client needs are met. The beauty of this approach is that is can be tweaked and tailored to each individual clients’ needs. Using a simple but effective five-stage approach, we are able to deliver proven client results every time.

 

Stage One: Search Engine Optimisation Audit and Update

Search engine optimisation (SEO) helps search engines like Google and Bing list your website. All business owners want their website to appear near the top of the listings and good SEO is vital for achieving this. We check, audit and update your current SEO situation and can advise and recommend how to improve and see your website move up those search engine rankings, bringing in more traffic and improving website visibility.

 

Stage Two: Social Media Audit and Update

We analyse and appraise your current social media setup and make relevant updates needed to enhance your profiles. Social media is an essential tool in engaging with your customers in real time. It has become an expectation for many customers. Your social media needs to be updated on a regular basis depending on the level of engagement you are looking for.  Some brands will use social media every hour of the day and others just once a week or month.  We can update your social media to allow you to build your network and extend brand reach.

Stage Three: Content Creation

Regularly updated content is one of Google’s key metrics for ranking websites. Content creation is key to driving traffic to your website and gives you something valuable to share on social media. Good content attracts visitors and will improve your website traffic. Whether it’s delivered through blogs, articles, audio or video, it should be engaging, newsworthy and regularly updated to attract traffic to your website.

We can also further enhance your website’s interest and appeal by adding new functionalities such as live social media feeds, online shops, booking systems and events calendars, whatever is needed to keep your customers engaged and deliver the services they need.

 

Stage Four: Marketing

Consistent and continual marketing is key to help your brand grown and become familiar with people. Marketing helps cement your brand’s position in the market, generates leads and ultimately attracts new customers. Every day we deliver targeted marketing campaigns for our clients, ensuring measurable results every time.

Marketing is an ongoing process and we will work with you regularly to move your business forward and focus on your key objectives. These change from business to business but could include:

  • Building brand awareness
  • Driving footfall
  • Increasing website traffic
  • Generating revenue

Our online advertising techniques help push your website up those all-important search rankings on search engines such as Google and Bing.

 

Stage Five: Analytics and Measurement

Utilising the most popular and trusted analytics software we regularly monitor and check your website’s progress. We keep a close eye on all marketing campaigns so we can see what works well for your brand and make tweaks throughout the campaign to push for better results. We can work with you and advise on improvements you can make to increase your return on investment.

If you would like to talk to us about any of the information above or would like to know more about the various packages we offer, then please go to www.thewebsurgery.com – email info@thewebsurgery.com or call 01254 391 375.