Managing Director of Accrington based Cummins Mellor Group, an IRP award winning recruitment business for Best Candidate Experience, Michelle Mellor participated in the panel discussion at the ‘Scale Up’ event on 25th April 2017.

‘Scale Up Live’ was held at Dorset House in London and ran in partnership with Indeed and the REC (Recruitment and Employment Confederation).

The event addressed customer experience from both a Client and Candidate perspective and supported the REC’s latest report on how to deliver customer service excellence, which was launched on Thursday 6th April 2017.

Michelle Mellor, an experienced Recruiter of over 20 years, was joined in a debate surrounding Customer Excellence for candidates by Paul Sharpe from Interquest, James Rook from Sanctuary Personnel and Wayne Hodgson at Red Eagle Recruitment, facilitated by Dave Hazlehurst (aka Google Dave).

The discussion was based around how providing a great candidate experience is essential in times of talent shortage. Being able to differentiate your service offering to your candidates is a way to make your business stand out from the crowd, increase loyalty and deliver sustainable growth.

Commenting on attending the event, Michelle Mellor said; “As a business which has been recognised nationally for our exceptional candidate care, I’m proud to be a part of this event. We’re talking about the very real struggle recruitment businesses face during this skills shortage and highlighting how making a brave decision to re-structure your business around the candidate can help to combat this.

Established in 1990, we’re also keen to share the expertise and knowledge we’ve acquired over the last 27 years to help employers execute a successful candidate experience strategy“

Attendees were also addressed by the Keynote presentation from Brian Weston, Head of Research & Insight at the Institute of Customer Service on how great customer service delivers superior business results.