JD Sports is set to become the latest addition to the £66million extension to Blackburn shopping centre.
The high street sports and fashion giant, which currently has a smaller store elsewhere in the Mall, will be opening its expanded base at 10am on Saturday, March 19.
The opening day will see a dance crew and a live DJ entertain shoppers, who could also win £50 gift cards to spend in store on the hour, every hour.
Jamie Gill, store manager for the all new JD store said: "We are all looking forward to the opening day.
"The body-popping dancers and DJ will create a real buzz for all passers by."
Loraine Jones, general manager at The Mall Blackburn, added: "It is fantastic to see JD Sports further commit to its customers here in The Mall Blackburn to offer them even more choice from larger premises.
"We are all looking forward to seeing the store continue to flourish in Blackburn."
The store will be bringing a number of exclusive clothing lines to town.
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