A BURNLEY-based online fashion retailer has seen a 39 per cent jump in profits in the first half of the year - just nine months after issuing a profit warning.

Boohoo.com, based in Widow Hill Road on the Heasandford Industrial Estate, said the increase in profits had been driven by new customers.

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The firm, which designs, sources, markets and sells own-brand clothing, shoes and accessories online, also said it had made a good start to its second half and was trading in line with market expectations for full year core earnings.

Revenue reached £90.8million in the six months to August, an increase of 35 per cent on the same period 12 months ago, with pre-tax profit going up 39 per cent to £6.3million.

As a result of the financial outcome Boohoo has seen its share price rise to around 30p.

The company was originally floated at 50p a share last year but the profit warning issues in January saw the price fall dramatically.

Joint chief executive officers Mahmud Kamani and Carol Kane said new promotional activities for the second half of the year were supporting the positive results.

They said: “The autumn/winter marketing campaign #WeAreNow is supporting a good start to the second half. We are also pleased with the response to our new app and responsive websites.

“We continue to invest in our brand internationally and our strategy to focus on key markets where we see the greatest growth potential remains unchanged.”

Boohoo said it now has 3.5 million active customers, up 32 per cent year on year, after it cut prices and stepped-up promotions and marketing spend.

Nearly two thirds of the company’s revenue is made in Britain, where sales were up 30 per cent.