Blackburn designer re-names pollack to boost sales (From Lancashire Telegraph)
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Blackburn designer re-names pollack to boost sales
11:35am Tuesday 7th April 2009 in
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- By David Watkinson » Deputy news editor
BLACKBURN designer Wayne Hemingway has taken on his most unusual task yet - rebranding the pollack fish.
Bosses at Sainsbury's supermarket have re-named the fish 'colin' in a bid to rival the popularity of cod and save fish stocks.
They hope they will now see an increase the number of people asking for "colin and chips" after years of people being too embarrassed to order a pollack.
Mr Hemingway came up with the new name (pronounced col-an) because it is what the French call the fish when it is cooked.
The fish will be branded "colin by name, pollack by nature".
The new product will be packaged in a box inspired by its near namesake, artist Jackson Pollock.
It is on sale in Sainsbury's stores in Darwen, Burnley and Clitheroe.
He said: "Image really is everything. The new-look colin sleeve will be the star of the Sainsbury's store."
Sainsbury's environment manager, Alison Austin, said: "We want to help highlight that there are other species to eat other than cod and haddock, which are just as tasty, and often cheaper.
"We are launching a nationwide campaign to address dwindling cod stocks by encouraging the British public to try pollack, a tasty, cheaper and more sustainable alternative.
"Many people have said they even can't tell the difference in taste between cod or pollack."
The move has been welcomed by the Marine Conservation Society which rates the sustainability of fish species in its Good Fish Guide.
Fisheries policy officer, Melissa Pritchard, said: "If it encourages consumers to try pollack then it can only be a good thing, as long as it is sustainably sourced."
Comments(20)
A Darener
says...
12:38pm Tue 7 Apr 09
but it would seem to make
Mr Hemingway a bit of a
P*ll..k
Ken Shuffles
says...
2:00pm Tue 7 Apr 09
Still with a name like Hemingway behind it how can it possibly fail.
We consummers can easily be confused though, I mean, is it a Colon a Pranock or a Heming.?
DavidBurnley
says...
2:21pm Tue 7 Apr 09
I'd be perfectly happy to buy and eat pollock but I'm certainly not intending to eat Colin - it just sounds so wrong. Maybe I'll buy my pollock from Tesco instead and then I can eat it without thinking of the former defence secretary of the USA!
Mike Costa
says...
2:21pm Tue 7 Apr 09
April Fool !!
Oh no - its the 7th.
What is this all about?
Ken Shuffles
says...
2:30pm Tue 7 Apr 09
Eat a Colin ? I see what you mean David it's a bit like pop round later cuz were all cooking Colin for tea.
or
Ok, who was it ate our Colin?
Ken Shuffles
says...
2:38pm Tue 7 Apr 09
I can see a member of the cabinet having to explain he had Colin once when he was at University but he certainly didn't swallow.
onlyonesimongarner
says...
3:00pm Tue 7 Apr 09
Ken Shuffles
says...
3:52pm Tue 7 Apr 09
A Darener
says...
3:55pm Tue 7 Apr 09
Ken Shuffles
says...
4:08pm Tue 7 Apr 09
Ken Shuffles
says...
4:16pm Tue 7 Apr 09
Ken Shuffles
says...
4:29pm Tue 7 Apr 09
Maybe you should just stick to Wayne's fashions and let Jamie pick the new name for Pollocks in future.
sideways
says...
3:23pm Wed 8 Apr 09
to save the cod stocks i advocate renaming the cod'wayne hemmingway', that ought to do it, hey teacher leave them fish alone.
Ken Shuffles
says...
4:12pm Wed 8 Apr 09
Ken Shuffles
says...
4:14pm Wed 8 Apr 09
....Isn't Cod an Atheist ?
Mon
says...
11:21am Thu 9 Apr 09
Ken Shuffles
says...
11:50am Thu 9 Apr 09
sideways
says...
3:55pm Sat 11 Apr 09
sideways
says...
4:00pm Sat 11 Apr 09
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FISH WITH A TWIST: Wayne Hemingway with the new colin package
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DavidBurnley says...
11:44am Tue 7 Apr 09
It's like calling a little lamb Florence and then eating it as a roast on Sunday - or calling your Christmas turkey Philip!
I think that would put me off even more.