THE Mall Blackburn has selected North West organisation Cash for Kids as its nominated charity for 2017.

It was selected after the shopping centre’s management were moved when reading about its work.

Loraine Jones, Mall general manager, said: “We are absolutely delighted to be welcoming Cash For Kids as our 2017 charity of the year.

“More than 3,600 children in East Lancashire and over 18,500 across the North West were supported by the organisation during 2016 and the stories pulled on the heartstrings of all our staff.

“We want to help them raise awareness and funds to make sure even more kids get the best possible start in life.”

Nikki Thompson, charity manager at Cash For Kids, said: “Our mission is to ensure that every child achieves his or her full potential.

“We help children that live in difficult circumstances."