Lancashire campaign to help cut down on calories

Lancashire Telegraph: Lancashire campaign to help cut down on calories Lancashire campaign to help cut down on calories

A NEW campaign is encouraging families in Lancashire to take one easy step to cutting sugar and fat from their diet.

The Change4Life TV advertising campaign, commissioned by Public Health England to run in January, will focus on swapping sugary drinks for diet, sugar free, or milk. By doing so, an average family could save up to three- quarters of a 1kg bag of sugar over four weeks.

The campaign comes after latest data showed more than a third of children aged 10 to 11 in Cumbria and Lancashire carry excess weight.

Professor Kevin Fenton, director of health and wellbeing for Public Health England, said: “Figures from the National Child Measurement Programme show that more needs to bedone to help local families cut out certain unhealthy elements of their diet, in order to improve their health.

“Swapping like-for-like food in your diet could help you cut out surprising levels of fat, sugar and, ultimately, calories.”

Comments (4)

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3:31pm Thu 2 Jan 14

rudis_dad says...

Our local authorities could help by adopting the simple expedient of not granting planning permission immediately they see the words "take-away"...
Our local authorities could help by adopting the simple expedient of not granting planning permission immediately they see the words "take-away"... rudis_dad

4:35pm Thu 2 Jan 14

sharonAccy says...

I believe most primary schools in East Lancashire adopt a no sweets or fizzy drinks policy in pack lunches etc

If it really is so bad that so many children are carrying excess weight in the few hours during the school week they are not in school they must consume a fair amount of sugar !!!!!!!
I believe most primary schools in East Lancashire adopt a no sweets or fizzy drinks policy in pack lunches etc If it really is so bad that so many children are carrying excess weight in the few hours during the school week they are not in school they must consume a fair amount of sugar !!!!!!! sharonAccy

12:22pm Fri 3 Jan 14

juanbbien says...

If people want to get fat just leave it to them,if they were concerned about their health issues they wouldn't eat this crap I the first place
If people want to get fat just leave it to them,if they were concerned about their health issues they wouldn't eat this crap I the first place juanbbien

7:00pm Fri 3 Jan 14

2 for 5p ridesagain says...

rudis_dad wrote:
Our local authorities could help by adopting the simple expedient of not granting planning permission immediately they see the words "take-away"...
Have you ever heard of freedom of choice, it's what you get in a democracy.
[quote][p][bold]rudis_dad[/bold] wrote: Our local authorities could help by adopting the simple expedient of not granting planning permission immediately they see the words "take-away"...[/p][/quote]Have you ever heard of freedom of choice, it's what you get in a democracy. 2 for 5p ridesagain

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