A NEW sign above a newsagents has become a talking point after the shop’s name was misspelt.
Limefield News in Preston New Road, Blackburn has just undergone a facelift with new blue fascia signs.
However, an ‘innocent error’ has led to the sign being misspelt, with Limefield confused with Limefiled.
The owner of the newsagents, situated in a block of shops including a takeaway, a balloon shop, dentist and a green grocers known as ‘Limefield’, said ‘no one was to blame for the error’.
Several of the businesses have even adopted the block’s name in their branding, like the newsagents.
Iqbal Patel, who has run the shop since December 2015, said it was an easy mistake to make.
The 55-year-old said: “The sign is wrong. We saw the mistake straight away but we are dealing with it.
“I don’t mind, it is not a big issue. We all know it is an easy mistake to make.
“The sign is going to be changed for free, it’s not a big job.”
Mr Patel said the sign was set to be replaced within the next few days.
Blackburn with Darwen councillor Suleman Khonat, who is also president of the National Federation of Retail Newsagents, said this happens to lots of newsagents.
He said: “I drove past it and didn’t realise at first, I thought possibly there was a change of ownership.
“I have seen this happen to lots of shops were there’s a slight mistake in the name.
“But this is a good shop that has been in the community for more than 40 years.
“Its owners work very hard to deliver a good service to its customers.
“It’s more important to be loyal and support your shop and for owners to do a good job than the wrong dot or cross on a fascia sign.
“This shop is in a busy place, serving a main road coming in and out of Blackburn with several homes and a mosque in its area.
“I hope it continues to prosper.”