CYCLING superstar Bradley Wiggins has launched a challenge through some of East Lancashire’s toughest riding routes.

The ‘Ride with Brad’ event in August will see cyclists challenged to complete some of the Olympic gold medallist’s regular training rides alongside him.

Included on the 160km-route is Barley Fell, Waddington Fell, Nick o’ Pendle, Trough of Bowland, and Longridge Fell.

Wiggins is based in Eccleston and regularly trains in East Lancashire.

He said: “It is a challenging ride through the stunning Lancashire countryside and I want people to come and experience the roads and climbs I regularly train on.

“This brand new event has been specially organised to help celebrate the launch of the Bradley Wiggins Foundation.

“I look forward to welcoming you all and riding alongside many of you on what will be a special day for all the family.

“It will be a treat, exploring one of the most scenic and low traffic areas in England.

“The routes will take you on a tour of Lancashire’s most outstanding natural beauty spots.

“This includes the Forest of Bowland where you will pass through picturesque villages and farmland of the Ribble Valley, before climbing on to remote open moorland where you will be greeted with stunning views and a silence broken only by your exertions.

“This route has a heritage to match the riders who have raced on its roads in years gone by and who train on it to this day.”

A shorter 100km route has also been put together, which misses out the northern moorland loop around the Trough of Bowland but still includes Barley, Waddington and Longridge fells and the Nick o’ Pendle.

The route will be fully signed with Pennine Events’ ride support operation including route signage, marshalling, support vehicles and mobile mechanics.

Wiggins is a three-time Olympic gold medalist and is hotly tipped to win this summer’s Tour de France.

The event takes place on August 19 and will raise money for the Bradley Wiggins Foundation, which aims to promote participation in sport and encourage people to exercise on a regular basis.

Visit www.bradley wigginsfoundation .org for more information or call 01772 447972.