Who are Blackburn Rovers bidders Venky's?

VENKY’S BOSS: Anuradha J Desai

VENKY’S BOSS: Anuradha J Desai

First published in News Lancashire Telegraph: Photograph of the Author by , News editor

IN 39 years Venky's has gone from a small family business to Asia's largest poultry group.

Its status today is a far cry from when Dr B.V Rao launched the business in 1971.

He started his working life as a poultry attendant on 40 acres of farmland in Hyderabad, tending to cattle and birds.

But he was put on the road to success by the United States Agency for International Development (USAID).

Dr Earl Neil Moore, on behalf of USAID, gave Dr Rao the task of establishing a poultry farm in Osmania University, Hyderabad.

At first there was success, with 2,000 eggs produced a day, but in what was described as a 'rude awakening' the university let Dr Rao go.

He was left jobless and worked at a number of farms, growing increasingly disillusioned.

But, unbeknown to him, his wife Uttaradevi had invested some of their money in a seven-acre plot near Hyderabad, enabling him to set up his own poultry farm.

They ran it together and the firm quickly went from strength to strength, establishing a 70 per cent market share within a year, according to their official website.

The company has become known for embarking on new ventures, capitalising on technology and yielding high returns on investment.

Its portfolio today includes animal health products, pellet feeds, processed chicken products and solvent oil extraction, and SPF Eggs.

It now also manufactures nutritional health products for humans and is the preferred supplier to McDonalds, KFC, Pizza Hut and Dominos pizza in India.

It has a huge processing plant in Kamshet, between the commercial centres of Pune and Mumbai.

The Forbes business magazine of USA ranked Venky's as 67th among the 100 best global small companies in 2000.

The Economic Times of India, recently said Venky's had taken a 'silent route for its global foray'.

In recognition of his efforts Dr Rao, referred to as the father of modern poultry in India, was made Padmashree in 1990 - India's highest civilian award.

He died in 1996, but he still dominates the firm.

In the annual report he is described as 'beloved' and 'legendary' with the first page devoted to quotes outlining his philosophy.

The group is now run by his daughter Anuradha Desai, with the help of two brothers.

She is 47 years old and has been a director since 1998.

According to the annual report, Mrs Desai has been instrumental in the firm's growth.

She was the first woman to hold the post of President of the World Poultry Science Association in 1996.

She is quoted as saying: "Being among the wealthiest women in India doesn't bother me at all.

"On the other hand, it makes me feel responsible towards society and to the people who depend on our organisation — be it poultry farmers, shareholders or our employees."

She adds that it has been tough to live up to her father's 'great reputation', but 'pleasant to get the road smoothened by the immense goodwill he enjoyed'.

And there was extreme pressure on her when she took over.

News site Hindu Business Line reported that there were many doubters - both in and outside the company - that she could handle the responsibility.

It said: "But take over she did and with a panache and grace that few expected from the soft-spoken young woman who was rarely seen or heard of before she took over the mantle.

"Those who have watched her since her childhood and seen her as a not-quite-sure-of-herself young girl, will tell you that she has been replaced by a totally mature woman completely at ease with herself and her surroundings and in charge of everything that happens in the group.

"Not for Anuradha are the frills and trappings that corporate women in power sport, including clothes that make statements or orders that brook no argument.

"Instead, she adopts what she says is a leadership style that she easily and naturally slipped into."

On her style, she is quoted as telling Business Line: "You have to invest in building up relationships with people, give them the freedom to work towards goals and when you spend time with them and understand them, they are ready to put in their best for you, be it man or woman," she says.

"You can't hold a stick and frighten anybody into working for you.

"Instead, if you sit with them and work with them, you can be assured of results."

Rovers fans will now be hoping this approach brings results on the football field.

Comments (13)

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9:15am Tue 26 Oct 10

makaveli96 says...

At least Dr Rao saw us win the title before his death in 1996!
At least Dr Rao saw us win the title before his death in 1996! makaveli96
  • Score: 0

1:17pm Tue 26 Oct 10

French Rover says...

sounds like she would make a better manager than BFS!
sounds like she would make a better manager than BFS! French Rover
  • Score: 0

5:17pm Tue 26 Oct 10

estebanrey says...

Your figures are way off LT? £118m profit in the latest annual report?

Here it is http://economictimes
.indiatimes.com/dire
ctorsreport.cms?comp
anyid=12827&year=201
0
and as you can see they made 5,432 Lakhs profit after tax. There are 100,000 Rupees to a Lakh so therefore £543m Rupees. There are 61 Rupees to the pound so 543m/61=£8.91m

Which depressingly is only a little more than our current owners (flybe) made last year.

Venky's are paupers when it comes to global profit margins. I'm worried!
Your figures are way off LT? £118m profit in the latest annual report? Here it is http://economictimes .indiatimes.com/dire ctorsreport.cms?comp anyid=12827&year=201 0 and as you can see they made 5,432 Lakhs profit after tax. There are 100,000 Rupees to a Lakh so therefore £543m Rupees. There are 61 Rupees to the pound so 543m/61=£8.91m Which depressingly is only a little more than our current owners (flybe) made last year. Venky's are paupers when it comes to global profit margins. I'm worried! estebanrey
  • Score: 0

6:44pm Tue 26 Oct 10

studentrover says...

Fair point on the profit margins comment but don't be worried. Just check the accounts on the official website in comparison with 2008/09.

The company doubled in profits, something flybe will not be doing. From the sounds of it this company is only on up, it's undoubtedly the sector leading company in asia.

Cautious optimism but they sound very un-glazer in terms of business strategy.
Fair point on the profit margins comment but don't be worried. Just check the accounts on the official website in comparison with 2008/09. The company doubled in profits, something flybe will not be doing. From the sounds of it this company is only on up, it's undoubtedly the sector leading company in asia. Cautious optimism but they sound very un-glazer in terms of business strategy. studentrover
  • Score: 0

7:29pm Tue 26 Oct 10

estebanrey says...

A one year improvement isn't good enough. What have they done over the last few years and who's to say they won't fall back next year? Companies don't always keep growing.

flybe have suffered due to the financial crisis which didn't have much as an effect on eggs I would suspect. However why not ask a few chicken farmers how their profits were during the Salmonella scare in the 90s. Bird Flu scare stories etc, anything could happen.

An EPL club nowadays needs an already established Global Business behind it who make billions a year from their private businesses in order to be able to 'give away' tens of millions to the club.

We couldn't even but a decent striker with their entire year's profits from Venky's.
A one year improvement isn't good enough. What have they done over the last few years and who's to say they won't fall back next year? Companies don't always keep growing. flybe have suffered due to the financial crisis which didn't have much as an effect on eggs I would suspect. However why not ask a few chicken farmers how their profits were during the Salmonella scare in the 90s. Bird Flu scare stories etc, anything could happen. An EPL club nowadays needs an already established Global Business behind it who make billions a year from their private businesses in order to be able to 'give away' tens of millions to the club. We couldn't even but a decent striker with their entire year's profits from Venky's. estebanrey
  • Score: 0

7:39pm Tue 26 Oct 10

estebanrey says...

My bad it's actually 70 rupees to the £ so actually they only made £7.8m after tax!
My bad it's actually 70 rupees to the £ so actually they only made £7.8m after tax! estebanrey
  • Score: 0

8:05pm Tue 26 Oct 10

Lars of Denmark says...

Accounts from 2000 to 2009/10

http://www.vhgroup.i
n/vhgroup/archive/in
vestors/Venkys-Repor
t-2009-10.pdf
Accounts from 2000 to 2009/10 http://www.vhgroup.i n/vhgroup/archive/in vestors/Venkys-Repor t-2009-10.pdf Lars of Denmark
  • Score: 0

10:43am Wed 27 Oct 10

Burnleyite36 says...

makaveli96 wrote:
At least Dr Rao saw us win the title before his death in 1996!
eeeeeeeeeeee,theyve taken ur town over,now theyre taken ur football team over HAR HAR HAR,DO IT.town owned n run by asians.DO IT
[quote][p][bold]makaveli96[/bold] wrote: At least Dr Rao saw us win the title before his death in 1996![/p][/quote]eeeeeeeeeeee,theyve taken ur town over,now theyre taken ur football team over HAR HAR HAR,DO IT.town owned n run by asians.DO IT Burnleyite36
  • Score: 0

4:33pm Wed 27 Oct 10

RAyzer says...

well,its happened...now 80%of the towns foreign....sold out!!!uncle jack will be turning....sad small town in asia!!!
well,its happened...now 80%of the towns foreign....sold out!!!uncle jack will be turning....sad small town in asia!!! RAyzer
  • Score: 0

4:59pm Wed 27 Oct 10

RAyzer says...

BUD-BUD-DING DING!!!!!!!!!BOLLYWO
OD PARK.......cess pit twinned with some slum in india!!!!
BUD-BUD-DING DING!!!!!!!!!BOLLYWO OD PARK.......cess pit twinned with some slum in india!!!! RAyzer
  • Score: 0

5:55pm Wed 27 Oct 10

peter the great 3 says...

Oh, Dingle bells, Dingle bells
Dingle all the way
Oh, what fun it is to play in Championship Division 1.
Oh, Dingle bells, Dingle bells Dingle all the way Oh, what fun it is to play in Championship Division 1. peter the great 3
  • Score: 0

7:40pm Fri 19 Nov 10

George Khan says...

Rayzer, you talk about a slum
Why talk about the one in India
When you're already living in one
Maybe you're jealous that Rovers have a millionaire owner
This 'bud -bud' mantra is very olden
Was blody used in the era of Jack Walker
Anyway, that Mrs Desai is a fine looking woman
Maybe she can become Mrs Khan no 3
This old rooster needs a new chicken
Rayzer, you talk about a slum Why talk about the one in India When you're already living in one Maybe you're jealous that Rovers have a millionaire owner This 'bud -bud' mantra is very olden Was blody used in the era of Jack Walker Anyway, that Mrs Desai is a fine looking woman Maybe she can become Mrs Khan no 3 This old rooster needs a new chicken George Khan
  • Score: 0

6:29am Sat 20 Nov 10

golazzo says...

George Khan wrote:
Rayzer, you talk about a slum
Why talk about the one in India
When you're already living in one
Maybe you're jealous that Rovers have a millionaire owner
This 'bud -bud' mantra is very olden
Was blody used in the era of Jack Walker
Anyway, that Mrs Desai is a fine looking woman
Maybe she can become Mrs Khan no 3
This old rooster needs a new chicken
Dont burnley have millionaire owners to? who actually come from the area and have the clubs best interests at heart along with no debts.
[quote][p][bold]George Khan[/bold] wrote: Rayzer, you talk about a slum Why talk about the one in India When you're already living in one Maybe you're jealous that Rovers have a millionaire owner This 'bud -bud' mantra is very olden Was blody used in the era of Jack Walker Anyway, that Mrs Desai is a fine looking woman Maybe she can become Mrs Khan no 3 This old rooster needs a new chicken[/p][/quote]Dont burnley have millionaire owners to? who actually come from the area and have the clubs best interests at heart along with no debts. golazzo
  • Score: 0

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