A CAMPAIGN to boost recruitment to the Territorial Army swings into action in Burnley this week.
A series of high-impact advertisements designed by Saatchi and Saatchi are being unveiled at various locations with the message: "In the TA you need to be ready at any moment.''
The posters were launched by Armed Forces Minister Doug Henderson as part of a national advertising campaign aimed at highlighting the recently restructured TA as a more relevant and useable force.
The posters focus on four different areas of TA activity - medical, infantry, logistics and signals.
They dramatise how a TA soldier may at any time be expected to step out of civilian life in the Army world.
The poster campaigns is running for two weeks as part of a drive to recruit 10,000 men and women this year.
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