BUSINESSES across the region today said just how important our trusted news services were to them - and their success.

Last week, we launched a campaign Fighting Fake News

and highlighted the very

real dangers of fabricated stories peddled across social media.

We pointed out the lengths we go to to get every story right - from extensive training to upholding some of the most robust standards on the planet.

It is a campaign that is being supported by local papers across the UK.

This week, businesses who depend on newspapers and websites to advertise their services explained why our trusted news reflected well on them - and underpinned their values of quality and care.

Vine Mill in Oswaldtwistle is a regular advertiser in the Lancashire Telegraph.

Mark Gerrard, regional manager at Vine Mill, said: “I advertise in your paper because I trust that the news that you print is the truth.

“It’s important to me that the paper we advertise with is a trustworthy otherwise our brand would be compromised.

“Your reporters go to extreme lengths to make sure the news is correct and I have never known a serious error to have been printed.

“That’s why I advertise with your paper.

“The Telegraph is trusted and respected by a lot of people and that is a draw to why we also support the paper.”

Bristol Street Motors is one of East Lancashire’s most trusted car dealerships.

General manager, Darren Murray, said that the company took pride in their association with the local press.

He said: “As a business, it’s important that we’re seen to be advertising with trusted brands that reflect the high standards of quality and care that we offer our customers.

“The Telegraph is a well-known and reliable source of information which we’re proud to be associated with.”