A ROUNDERS fan who fits her passion for a game around her work and family has become the star of a new Sport England advertising campaign.

Jo Baldwin is one of the new 'Girls That Can' appearing on posters around the country to inspire women to take up sport.

The posters feature women of all shapes, sizes and sporting abilities, who proudly jiggle and sweat as they enjoy a new range of summer activities, including ravercise and rounders.

Jo, 43, a development director and mum, said: "It can be tricky trying to fit rounders into my busy work schedule, but I make it my priority to go along and play every Wednesday evening.

"Once I’m there, I get such a buzz being part of a team and being active. I don’t worry about what people might think, whether I’m good at it, or what I look like, because it doesn’t matter what shape or size you are, it’s all about embracing what you have and having fun with it.

Since the campaign launched, the appetite among women to join in, share and celebrate their real experiences of being active has been huge, and with almost 350,000 social media interactions, the campaign is directly engaging with thousands of women and girls across the country.

The social media community has now grown to 330,000, and every day demand for more opportunities to get involved increases.

Alongside the new campaign billboards, Sport England has unveiled a host of new ways for women to join in and celebrate how they get active, and inspire other girls like them to do the same.

Jo, a breast cancer survivor, said: "Rounders is an all-inclusive activity, it’s not ageist, size-ist, ability biased or exclusive in any way. Literally anyone can get involved and play."

Jennie Price, Sport England chief executive, said: "We are extremely excited to be back for summer with new activities and our new ‘girls that can’, including Jo.

"When we developed This Girl Can, we focussed on the fear of judgement and this has resonated with women across the world. I have been overwhelmed by how many women have wanted to be part of the campaign, to share it, celebrate it, and own it for themselves."