A MAN apparently looking to jump from a road bridge in Blackburn during the tea-time rush hour has been led to safety.

Police were called to the Freckleton Street bridge just before 5pm to reports of a man in his 40s stood on the bridge, threatening to jump.

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But by around 5.05pm he had been persuaded to walk away from the bridge and he is now understood to be undergoing a medical assessment.

No traffic diversions were put into place as a result of the incident.