East Lancs school rapped for commissioning beer in centenary celebrations

Bacup and Rawtenstall Grammar School

East Lancs school rapped for commissioning beer in centenary celebrations

First published in News by , Reporter

A SCHOOL has been rapped by an alcohol watchdog after it commssioned a beer to celebrate its centenary.

Bacup and Rawtenstall Grammar School sold the beer at a fireworks spectacular evening to mark 100 years of history and a centenary reunion for alumni in March.

But a complaint was made by a concerned resident to the Portman Group, the independent body that promotes responsible drinking, that a bottled beer produced by Ramsbottom’s Irwell Works Brewery, emblazoned with the school’s crest ‘blatantly and explicitly associates their school brand with an alcoholic drink within the school environment and is not age appropriate’.

The complaint has been upheld but Rossendale’s MP Jake Berry condemned the ruling as ‘disappointing’, and the MD of the brewery in Irwell Street said she was saddened, adding they had ‘no idea we were doing anything wrong’.

A report on the ruling said: “Both events were outside of school hours with Temporary Event Notices approved by Rossendale Council and strict monitoring of alcohol in designated areas.

“The school explained that in its view the beer did not have a particular appeal to under-18s as it was aimed at real ale connoisseurs and was not an alcopop. Further to this, the packaging was not attractive to students and there were no appealing images on the label.

"Only one email was sent to parents using the school email system to ensure that only parents received the communication.

“The email to parents which advertised the fireworks event mentioned that there would be ‘fairground attractions and stalls ranging from Krispy Kreme doughnuts to burgers, candy floss and, for the connoisseurs, our very own BRGS Centenary Beer’.”

It added: “The panel considered that a school emblem was used by a school to instil a sense of loyalty and identity. This would still apply even when the emblem appeared on other products.”

Sara D’arcy, the brewery’s MD, said: “I think the ruling is quite harsh.

Jake Berry MP said: “I’m disappointed by this decision.”

Comments (13)

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10:56am Wed 23 Jul 14

MET1983 says...

"But a complaint was made by a concerned resident to the Portman Group"
Theres always one that spoils everything.
"But a complaint was made by a concerned resident to the Portman Group" Theres always one that spoils everything. MET1983
  • Score: 34

11:09am Wed 23 Jul 14

The Seagull has landed says...

What did this complainant possibly think was going to happen as a result of a bottle displaying the school's crest?

Pathetic individual who probably puts cones on the road space outside his/her house so people don't park there.
What did this complainant possibly think was going to happen as a result of a bottle displaying the school's crest? Pathetic individual who probably puts cones on the road space outside his/her house so people don't park there. The Seagull has landed
  • Score: 39

11:34am Wed 23 Jul 14

AndyD123 says...

On the bright side its free advertising. I had no idea this beer existed until it was complained about
On the bright side its free advertising. I had no idea this beer existed until it was complained about AndyD123
  • Score: 29

3:37pm Wed 23 Jul 14

HelmshoreMan2010 says...

Madness, they will ban bake sales next because it promotes fatty food!
Madness, they will ban bake sales next because it promotes fatty food! HelmshoreMan2010
  • Score: 11

4:50pm Wed 23 Jul 14

Helmshore_Blue says...

I quaffed that very ale on the centenary celebration night and mighty fine it was too. Well done, BRGS! Ignore the small-minded busy-bodies who have nothing better to do than get upset at things that do not concern them.
I quaffed that very ale on the centenary celebration night and mighty fine it was too. Well done, BRGS! Ignore the small-minded busy-bodies who have nothing better to do than get upset at things that do not concern them. Helmshore_Blue
  • Score: 23

6:10pm Wed 23 Jul 14

The Seagull has landed says...

Helmshore_Blue wrote:
I quaffed that very ale on the centenary celebration night and mighty fine it was too. Well done, BRGS! Ignore the small-minded busy-bodies who have nothing better to do than get upset at things that do not concern them.
So you'd recommend it then? Is it a blonde / pale ale? What's the alcohol volume and more importantly where is it available to buy?
[quote][p][bold]Helmshore_Blue[/bold] wrote: I quaffed that very ale on the centenary celebration night and mighty fine it was too. Well done, BRGS! Ignore the small-minded busy-bodies who have nothing better to do than get upset at things that do not concern them.[/p][/quote]So you'd recommend it then? Is it a blonde / pale ale? What's the alcohol volume and more importantly where is it available to buy? The Seagull has landed
  • Score: 10

7:31pm Wed 23 Jul 14

ralwit says...

With regard to the Portman Group I recommend anyone interested to look at the letter online from a small brewery called BrewDog in reply to criticism from the Portman Group, it is hilariously disrespectful to this bunch of busybodies.
With regard to the Portman Group I recommend anyone interested to look at the letter online from a small brewery called BrewDog in reply to criticism from the Portman Group, it is hilariously disrespectful to this bunch of busybodies. ralwit
  • Score: 8

8:10pm Wed 23 Jul 14

MarieMasquerade says...

Here's the actual complaint made by this person: http://portmangroup.
co.uk/complaints/com
plaint-decisions/com
plaint-decision-deta
ils/2014/07/16/cente
nary-beer

Yet another example of ignorant do-gooders creating a problem where there is none. People will complain about anything these days! I recently left BRGS, and I helped out with the centenary celebrations. The event was largely aimed at past students, so of course had to cater for the older generation. All the school was trying to do was something a bit unusual and unique. There's always someone who has a chip on their shoulder who has to attempt to stick their nose in where it most certainly isn't wanted.
Here's the actual complaint made by this person: http://portmangroup. co.uk/complaints/com plaint-decisions/com plaint-decision-deta ils/2014/07/16/cente nary-beer Yet another example of ignorant do-gooders creating a problem where there is none. People will complain about anything these days! I recently left BRGS, and I helped out with the centenary celebrations. The event was largely aimed at past students, so of course had to cater for the older generation. All the school was trying to do was something a bit unusual and unique. There's always someone who has a chip on their shoulder who has to attempt to stick their nose in where it most certainly isn't wanted. MarieMasquerade
  • Score: 13

8:49pm Wed 23 Jul 14

chammy says...

Is there anything in todays society that is acceptable,people will drink if they want to,and to penalise everyone when there are some who cant handle it is ridiculous,are we to stop medication because some choose to take drugs,are we to stop everything for the few who cant say no its pathetic,this isnt even worth reporting.
Is there anything in todays society that is acceptable,people will drink if they want to,and to penalise everyone when there are some who cant handle it is ridiculous,are we to stop medication because some choose to take drugs,are we to stop everything for the few who cant say no its pathetic,this isnt even worth reporting. chammy
  • Score: 8

10:04pm Wed 23 Jul 14

blackburne67 says...

Here here, hic slurp burp :)))
Here here, hic slurp burp :))) blackburne67
  • Score: 3

11:42pm Wed 23 Jul 14

oldnorm says...

Agree with everything above, spot on.
Agree with everything above, spot on. oldnorm
  • Score: 5

6:44am Fri 25 Jul 14

HelmshoreBoy says...

Here it is in full:

Watt, co-founder of BrewDog, said: “On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a **** about today’s ruling. Indeed, we are sorry for never giving a **** about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.”

“Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.”

“While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a **** about that, either.”

“We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour.”
Here it is in full: Watt, co-founder of BrewDog, said: “On behalf of BrewDog PLC and its 14,691 individual shareholders, I would like to issue a formal apology to the Portman Group for not giving a **** about today’s ruling. Indeed, we are sorry for never giving a **** about anything the Portman Group has to say, and treating all of its statements with callous indifference and nonchalance.” “Unfortunately, the Portman Group is a gloomy gaggle of killjoy jobsworths, funded by navel-gazing international drinks giants. Their raison d’être is to provide a diversion for the true evils of this industry, perpetrated by the gigantic faceless brands that pay their wages. Blinkered by this soulless mission, they treat beer drinkers like brain dead zombies and vilify creativity and competition. Therefore, we have never given a second thought to any of the grubby newspeak they disseminate periodically.” “While the Portman Group lives out its days deliberating whether a joke on a bottle of beer is responsible or irresponsible use of humour, at BrewDog we will just get on with brewing awesome beer and treating our customers like adults. I’m sure that makes Henry Ashworth cry a salty tear into his shatterproof tankard of Directors as he tries to enforce his futile and toothless little marketing code, but we couldn’t give a **** about that, either.” “We sincerely hope that the sarcasm of this message fits the Portman Group criteria of responsible use of humour.” HelmshoreBoy
  • Score: 3

10:43am Fri 25 Jul 14

davo2011 says...

HelmshoreMan2010 wrote:
Madness, they will ban bake sales next because it promotes fatty food!
Don't put ideas in their heads!!!!!
[quote][p][bold]HelmshoreMan2010[/bold] wrote: Madness, they will ban bake sales next because it promotes fatty food![/p][/quote]Don't put ideas in their heads!!!!! davo2011
  • Score: 2

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