BUS operator Transdev will launch its ‘Catch The Bus Week’ campaign on Saturday at The Mall in Blackburn.

The campaign aims to promote the benefits of bus travel and encourages people who don’t normally take the bus to try making the switch from using the car.

Transdev bosses will visit The Mall to highlight the benefits of bus travel and promote some of the firm’s latest innovations designed to make the most ardent car driver think again about using the bus.

Richard Jackson, marketing director, said: “We are working incredibly hard to make every day bus travel more attractive than taking the car.

“Many of our buses now have wi-fi on board and fabulously comfortable leather seating.

“Technologically, we have developed online ticket buying and more recently we launched our Lancashire Bus App across all our services, which allows customers to buy e-tickets on their smartphone, which they show to the driver whenever they want to travel.”