Lancashire TelegraphBrewer re-names beer to mark Burnley's battle for promotion (From Lancashire Telegraph)

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Brewer re-names beer to mark Burnley's battle for promotion

Lancashire Telegraph: David Grant with the re-branded ale David Grant with the re-branded ale

THE Clarets’ promotion bid will taste even sweeter thanks to the town’s own beer producer.

Burnley’s Moorhouse’s Brewery has backed its own club’s charge towards the Premier League by rebranding its flagship ale.

And even though promotion has not yet been sealed, fans will be quick to raise a glass.

Premier Bitter has been renamed ‘Premier-ship’ and is accompanied by a new pump clip featuring a picture of Turf Moor.

The rebrand of the 3.7 per cent ale that once won gold at the Beer Industry International Awards will last for 10 weeks.

Moorhouse’s managing director David Grant said: “We wanted to make a statement for our local pubs, who will benefit from Burnley getting back into the Premier League, and using our much loved Premier Bitter was the ideal way to do this.

"You might say the brewery has been promoted to another league itself, so as the major brewer for the area it seems right that we should give our backing to the tremendous effort the club is making to win promotion.”

The Clarets are nine points clear in second place in the Championship with seven games to go as they look to secure promotion to the top flight once more.

Comments (4)

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3:25pm Thu 3 Apr 14

leyton says...

You mean this is the brewery that doesn't have a pub in the town and only sells its beer in approx 2 pubs ???
You mean this is the brewery that doesn't have a pub in the town and only sells its beer in approx 2 pubs ??? leyton
  • Score: -9

10:28pm Thu 3 Apr 14

Shorty Medlocke says...

I bet it goes down a treat - bit like Burnley will next season
I bet it goes down a treat - bit like Burnley will next season Shorty Medlocke
  • Score: 1

1:24am Sat 5 Apr 14

Steven11 says...

Shorty Medlocke wrote:
I bet it goes down a treat - bit like Burnley will next season
No , it will go down faster than that ,
[quote][p][bold]Shorty Medlocke[/bold] wrote: I bet it goes down a treat - bit like Burnley will next season[/p][/quote]No , it will go down faster than that , Steven11
  • Score: 0

7:48am Sat 5 Apr 14

Real Ale Up North says...

A tad hasty in my opinion. Perhaps the re-brand should have been delayed a couple more weeks.
A tad hasty in my opinion. Perhaps the re-brand should have been delayed a couple more weeks. Real Ale Up North
  • Score: 0

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