AN East Lancashire man who took part in the internet drinking game neck and nominate has urged others not to risk their lives.

The social media craze, also known as neknominate, sweeping the country was linked to the deaths of two British men at the weekend.

Lee Walsh, from Blackburn, who made a video that appeared to show him ‘necking’ a mix of vodka, olive oil, baked beans, tuna fish, cream and the contents of a child’s nappy, now claims the viral craze is going ‘too far’.

The 33-year-old said: “I poured water out of a vodka bottle to give the impression of a lot of vodka and I have a small child in nappies and I just thought it would be funny to chew up a cookie, place it in a clean nappy, put the nappy and its contents into a nappy bag and place this in the bin.

“I would never dream of eating human faeces. I simply did it to not break the chain among my friends. But I have seen other videos that are taking it too far. It has escalated from the first one and I wouldn’t recommend that anyone down spirits or full bottles of wine.

“It is getting out of control.”

“I hope it starts to fade away but with social media as it is now I cannot see that happening.”

The game sees participants filming themselves ‘necking’ alcoholic drinks as quickly as possible, uploading the footage onto Facebook and nominating a friend to take part themselves.

Drinkers try to outdo the each other by increasing the volume of alcohol that they consume or by drinking alarming or irregular ingredients.

Stephen Brookes, 29, from Cardiff, was filmed downing a pint of vodka. He then collapsed and doctors could not save him.

His death came just hours after 20-year-old Isaac Richardson died at a hostel in Woolwich, South East London, after drinking a lethal cocktail of wine, vodka, whisky and lager.

The deaths have sparked Government calls for Facebook to ban the viral craze from it’s site.

Shadow Home Office minister Diana Johnson said: “Facebook needs to look very carefully at what they are allowing and make sure this stops.”

But Facebook said the practice was ‘not necessarily against our rules’ and had no plans to ban it.