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The sweet taste of success for Blackburn doughnut firm
5:04pm Monday 30th September 2013 in News
A DOUGHNUT firm is tasting sweet success after signing deals with two major distributors to supply thousands of garage forecourts and stores with its products.
Simply Doughnuts, based in Blackburn, is stepping up production of its new ‘On the Go’ fresh mini bite doughnuts which will be sold around the country.
It has signed deals with Tate Business Group, that supplies more than 4,000 forecourts, including Shell, BP and Texaco, and RS Sales that distributes to convenience stores, such as Costcutter and Premier, and major forecourt group dealers.
The firm has been supplying to 99p Stores since opening in February.
The doughnuts are popular with distributors as they are yeast raised and retain their freshness for several days. This is a major selling point for retailers who are often required to freeze and defrost doughnuts for sale.
Managing director Shiraz Master said: “We are very excited with the growth of Simply Doughnuts and will be creating new jobs and developing new products to meet the demand successfully.”
He started the company in February after running a forecourt business with his family.
“He said he noticed a gap in the market for fresh doughnuts, as frozen products take up lots of storage space and it can be time consuming to defrost them.
He said: “We had six members of staff when we started, but thanks to our distribution deals this has increased to 10.
“We hope to employ a further two before Christmas, including someone who can concentrate on our online orders and another person on production who can also assist with admin.”
The firm has benefited from support from Regenerate Pennine Lancashire that sourced funding through the Blackburn with Darwen Borough Council’s Assistance to Industry programme for new machinery and equipment.
Regenerate also advised with the creation of an automated online ordering system, through their Lancashire Innovation Network programme, which is supported by the European Regional Development Fund.
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