When news happens, text LT and your photos and videos to 80360. Or contact us by email or phone.
Food destinations trail in the wake of Ribble Valley
AN award-winning Ribble Valley food trail has been emulated in Tasmania, Northern Ireland and Oxford.
And a new smartphone app has been launched for the trail, which has been running since 2008, by Ribble Valley mayor Coun Richard Sherras.
The free app, which champions produce from the borough, features 29 producers, shops and restaurants.
It includes features such as one-click booking and video and digital vouchers.
The trail includes businesses such as Cheesie Tchaikovsky in Clitheroe, Robinson Bros Butchers in Chipping and Benedicts of Whalley.
Ribble Valley Borough Council leader Stuart Hirst said: “The Ribble Valley Food Trail has been a tremendous success, showcasing the excellent work undertaken by the borough’s food producers, retailers and chefs, while celebrating the area’s remarkable recovery from the 2001 foot-and-mouth epidemic.
“Ribble Valley food is now acknowledged as among the best in the country, but the challenge is to ensure the trail stays a step ahead by consolidating and improving its e-communications interactively and making the most of the opportunities afforded by social media.”
It was launched at Mrs Dowson’s Ice Cream in Clayton-le-Dale and was devised by Manchester-based 3Mi Advantage.
Coun Sherras said: “This app will help to raise the profile of businesses and locally-produced food in the Ribble Valley.
“It will reach a wide audience and show people that Ribble Valley food can compete with any in the country. I think it will have a big impact with youngsters who are more savvy with mobile apps than other generations.”
Comments are closed on this article.