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Rossendale bus firm's search for more female drivers
A DRIVE to recruit more female drivers is being spearheaded by a rebranded bus firm.
'Rosso' liveried buses will now be seen on major routes across the region operating the extensive network built up over the years in Rossendale and Greater Manchester.
The rebranded service will replace what was previously known as Rossendalebus easyride and will feature greener, more customer friendly vehicles.
As well as developing new routes and better service, the company is introducing a customer charter as part of its drive to raise standards.
And the firm is also planning a range of initiatives to attract more female drivers, including an innovative job share scheme which means they can offer flexible-working hours during school holidays.
Brian Juffs, managing director of Rossendale Transport, said: “This is not just a re-brand – we are aiming to raise standards across the board and offer our passengers better overall customer service.
“Newer buses offer a more comfortable and environmentally friendly experience as well.
“The creation of a new customer charter will help to raise standards and ensure that we consistently meet our passengers’ expectations.
“We also want to attract more female drivers and are working on a range of initiatives to make this possible, including a job share scheme. It means we can offer roles to people who maybe can’t commit to full-time hours because of childcare issues. Of course, there are also male carers as well.
“We are also rolling out a new apprentice driver scheme in the coming weeks in conjunction with JobCentre Plus in Rawtenstall, so these are exciting times for the company.”
The new rosso service was officially launched by the Mayor of Rossendale, Amanda Robertson, the leader of the council, Alyson Barnes, and the Chief Executive of Rossendale Borough Council, Helen Lockwood, at the Valley Centre in Rawtenstall.
To mark the occasion all passengers who travelled on the buses between 2pm and midnight on the launch day were offered free travel.
Throughout August Under 16s can purchase special ‘Day Rover’ tickets for just £2, which allows theuser unlimited travel on the rosso network.
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