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Blackburn firm takes over marketing company in multi-million pound deal
6:10pm Friday 30th August 2013 in News
ONE of Blackburn’s largest companies has taken over a marketing company in a multi-million pound deal.
MDA, which distributes promotional material for top brands, acquired marketing firm The Fulfilment Store (TFS), which operates from a 270,000 sq ft site in Rugby, Northamptonshire.
In doing so, the Lancashire Telegraph Business of the Year 2012 has added lucrative brands to its portfolio, including supermarket giant Morrisons, mobile phone network 3, Nandos, DHL and Mercedes Benz, as well as bringing in annual sales of over £8million.
MDA managing director Dale Stokes said: “We’ve known the senior team at TFS for a long time and have admired the brand and business as a competitor.
“It’s a business with great people that delivers outstanding service levels for clients and I’m delighted to get the opportunity to work alongside them in the coming years.”
In a statement announcing the deal, the company said it was ‘delighted to welcome all TFS employees and clients to the team.”
MDA, which has been based at Waterfall Mill in Queen Victoria Street, Mill Hill, since 1994 was itself acquired by Bunzl Plc in March.
This latest move was on the back of increased investment in place to build a larger marketing services organisation.
With a turnover of £33 million - an increase of £11m since last year - it works with some of the world’s biggest consumer drink companies, including Bacardi and Coca Cola, in supporting national marketing initiatives in the sourcing and distribution of promotional merchandise.
It ships more than one million orders from its 500,000 sq ft of warehousing every year and employs more than 180 people.
In 2006, the company supplied World Cup party kits to around 26,000 pubs, including shirts for staff and more than 170,000 promotion footballs. It was also involved in supplying promotional material to the London Olympics.
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