A MOTOR group, with dealerships in Blackburn and Osbaldeston, is celebrating a communication milestone having clocked up more than 100,000 video views on YouTube.
Bowker BMW and Bowker MINI has been producing ‘how to’ videos and ‘car guides’ for its customers since 2010 on its channel at www.youtube.com/bowkerbmw.
ABOVE: One of the videos published on the site
The videos have proved to be a massive hit on the file sharing website and have amassed thousands of followers throughout the world.
While most of the videos have been watched by people in the UK, the dealership has also become a favourite with viewers in America, Eastern Europe and as far away as Japan.
Bowker BMW marketing manager Amy Uphill said he was amazed by the success of the videos and could not believe they were being watched and commented on from viewers all over the world.
He said: “We’re delighted with 100,000 views.
“It’s a great achievement. We think our YouTube channel gives an authentic side to the dealerships that customers might not otherwise see.”