SPECIAL REPORT: Outrage over Sky News report that portrayed Burnley as a drain on the economy (From Lancashire Telegraph)
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SPECIAL REPORT: Outrage over Sky News report that portrayed Burnley as a drain on the economy
11:00am Thursday 15th November 2012 in News
Sky News portrayed Burnley as a dying town
BUSINESS leaders have responded angrily to a national news television report portraying Burnley as ‘a town that has been dragging the economy down’.
A Sky News report filmed in the town and broadcast yesterday to coincide with the announcement of November’s jobless figures has been called ‘unduly negative’ and ‘a gross misrepresentation of the situation in the town’.
Former spokesman for the Prime Minister, Alastair Campbell, blasted the report as ‘superficial and one-sided’, and said it failed to mention any of the town’s success stories.
In the three-minute segment, repeated several times yesterday and placed on the channel’s website, Sky’s business correspondent Alistair Bunkall states that ‘the town centre is dead’ and ‘even those shops left open are virtually empty’.
The report goes on to state that of the 20 or 25 people spoken to during a one-day visit, all apart from two were unemployed.
It opens with an aerial shot of dozens of rows of terraced houses and a mill chimney and states: “No this isn’t the 1960s”.
At one point, Mr Bunkall asks: “Imagine trying to run a business here”.
Some of those interviewed, after watching the whole report, said they were hugely disappointed in the end result.
Donnie Doran, of Burnley-based recruitment specialist Neville Gee Limited said: “Sky News came with an agenda. The report reinforces tacky stereotypes and deliberately missed all the good news we provided on long-term quality jobs.
“The area does have challenges in the employment market but the trend is positive, with the number of jobless reducing and our experience is seeing a growth of quality, long-term skilled jobs.
“Look at some of the success stories such as Aircelle, AMS Neve and Moorhouses, all Burnley-based firms who are expanding their workforces against a recessionary background.”
New unemployment figures released yesterday show Burnley’s claimant count is currently 5.1 per cent, higher than regional figure of 4.4 per cent.
However, Burnley’s figure has dropped in the last six months month from 5.3 per cent, whilst the national figure has remained the same.
This is seen by the town’s supporters as evidence that Burnley is making progress.
Burnley Council chief executive Steve Rumbelow, who was also interviewed by Sky, criticised the report.
He said: “It seemed to me unduly negative. I feel they came here with a particular story in mind.
“We do have empty shops, but we compare favourably in that respect with other similar towns.
“Retail wise, we’re having massive investment at Charter Walk and Next is doubling the size of its store.
“Recently there’s been the £1.4million funding for an Aerospace Supply Park, the new Padiham Tesco has created in excess of 200 jobs both full time and part-time and Velocity Composites has recently relocated to Burnley.”
Prince Charles has visited Burnley on a number of occasions, making the town’s regenerations a top priority. In the summer on a visit to the town with her son The Queen praised Burnley and said: “I have been interested to learn today about the work undertaken by the Prince’s charities to transform lives and build sustainable communities."
Alastair Campbell, who is due to speak at a Burnley Bondholders event on Friday, said: “This rather superficial and one-sided report shows how far Burnley has to go in countering an image so rooted in the past.
“Two out of 25 in a job? Perhaps he should have walked into one of the shops and spoke to people who work in them?
“Or studied the Weaver's Triangle plans and explained how a new rail link will make a difference, or gone to the University College of Football Business and seen real innovation in education.
“I suppose we should count our blessings that the flat caps and ferrets cliches were kept in the newsroom.”
Major employers in Burnley were quick to defend the town.
Alan Hood is managing director at Burnley’s largest private sector employer, Safran Aircelle, which makes aerospace components for planes like the Airbus A380.
He said: “We have a tremendous skills base in the town and immense manufacturing experience.
“We see ourselves as part of the community and we participate in the life of the town.
“We’re building a workforce at Aircelle that will meet the challenges of the global economy – so we’re generating well-paid, high-quality jobs and since 2006 the Burnley site has grown from 550 employees to 940 today.”
Veka UK has been based in Burnley for 26 years.
Managing director Dave Jones said: “We have been a proud and passionate supporter of the area and its people.
“Over the last 18 months, we have created over 100 new jobs within Burnley, at all levels, across all parts of the business and our large recruitment drive over the last 12 months has brought our total staff to over 450.
“Whilst other areas of the country are suffering from poor unemployment figures, Burnley continues to buck the trend. We are Burnley’s proudest resident and we will continue to invest into our future and that of the town.”
Julian Jordan, managing director of PR business Brandspankin’ is a member of Burnley Bondholders, a group of nearly 100 businesses who collectively push for a better business image for Burnley.
He said: “Burnley is on the up. This Sky News piece is just a blip.
“A lot of very positive media work has been done in the last couple of years to encourage investment in the area.
“When you consider that we will also shortly have the Todmorden Curve and the Burnley Bridge business park the picture is actually very positive.”
A spokesman for Sky News said: “Burnley was chosen as the focus of the report as statistically its unemployment rate is higher than the national average and therefore it offered an interesting case study. The reporting team spent time not only researching thoroughly beforehand but also during the day of filming itself. The views of the numerous people they interviewed in various locations of the town were fairly reflected in the piece.”
Ten reasons to be proud of Burnley
WEAVERS' TRIANGLE The Weavers’ Triangle area, off Trafalgar Street, was the centre of Burnley’s legendary textile industry. Although plans to regenerate the area had been floated since the 1970s, the scheme was put on hold indefinitely following the property slump in 2008. However, it had remained on the radar, with public support from Prince Charles and cash grants for renovation work from the North West Development Agency and the National Lottery. Now schemes are well underway to rejuvenate the historic waterside area, with one major former mill being converted into Burnley’s new University Technical College.
BONDHOLDERS A project, launched in late 2009, by Burnley Council to promote the area. It includes major local firms such as Moorhouses and Aircelle, working together to raise the profile of the town. The scheme brings together local businesses to support the growth and development of Burnley as a sophisticated cultural centre, and membership is made up of informed, influential people who understand the link between success for Burnley and success for business. The bondholders’ aim is tell more of the ‘right people’ about Burnley’s assets., including heritage, countryside and the football team.
TOD CURVE AFTER years of campaigning a direct rail link between Burnley and Manchester, seen as vital for economic regeneration, is set to become a reality by 2014. The £6.8million project was given the go-ahead earlier this year Work is progressing apace on the long-awaited Todmorden Curve initiative, which will dramatically slash journey times from the town’s Manchester Road station to the city. Four decades of vegetation has been removed from the track bed, between Stansfield Hall and the main Todmorden-Hebden Bridge line.
UCLAN BURNLEY’S stunning university building is the envy of many towns. Operated by UCLan and Burnley College there are leading higher and further education courses offered on a shared campus in the heart of the town. Built at a cost of £11million students attend the site from across the country and even further afield in hi-tech surroundings.
AEROSPACE BURNLEY is a key component of the Lancashire Aerospace industry, which is a cornerstone of the Lancashire jobs market. Aerospace manufacturing giants Aircelle are one of the town’s largest employers, with over 700 people working at its Bancroft Road site, and in August they announced turnover for the year of £134million. In October the Regional Growth Fund announced funding for an aerospace ‘park’ to be created in the town, on the former Michelin site, which could create around 1,000 jobs according to the town’s MP Gordon Birtwistle.
BURNLEY FC ARGUABLY the real heart of the town, the Clarets are riding high thanks to the goalscoring exploits of Europe’s leading goalscorer Charlie Austin and new manager Sean Dyche. The club enjoy overwhelming support in Burnley and tasted the glory of Championship play-off final victory in 2008 followed by a dramatic season in the Premier League.
PRINCE CHARLES THE heir to the throne has a unique relationship with the town, starting with work carried out through his charity the Prince’s Trust through to him professing his support for Burnley FC. He has visited the town on numerous occasions in the past five years and even brought his parents for a visit earlier this year ahead of the Queen’s Diamond Jubilee.
RETAIL SINCE taking over the Charter Walk shopping centre in early 2011 Addington Capital have invested heavily. They announced plans to redevelop the Market Square area and doubling the size of the units. In early December Next is set to open a new 20,000 sq ft store in the centre.
DIVERSITY THE town has a highly diverse population with a large Pakistani community. While there have been tensions, most notably the Burnley Riots in 2001, there has been major progress made. The BNP has seen its support drop dramatically. Building Bridges Burnley, a community cohesion group, has been a major success.
SCHOOLS THIS summer Burnley bucked the national trend with its super schools seeing a marked improvement on GCSE results. In the town, which has had a £250million Building Schools for the Future investment, students’ grades continued to rise despite GSCE grades falling nationally for the first time in almost 20 years.
Telegraph comment: Shallow, misleading journalism
ONLY a fool would suggest Burnley, and the rest of East Lancashire, didn’t have real unemployment problems and a crying need for urgent investment in regeneration.
The same can be said for other areas of the north of England, Wales and significant parts of the rest of the country outside London and the Home Counties.
But to single out the town as one ‘that has been dragging the economy (of the UK) down’ is a gross misrepresentation.
The Sky News report filmed in the town to coincide with the announcement of the latest monthly unemployment figures also said ‘20 to 25’ people had been spoken to during the day in the street and all but two were unemployed.
Hardly a revelation since those with jobs would be unlikely to be in the street mid-morning or afternoon on a weekday. They would be at work.
The fact is that the image presented is an out-of-date stereotype – and smacks of lazy journalism.
In fact Burnley is the East Lancashire town most on the way up with some fantastically innovative, and highly skilled, employers ranging from aerospace giants Aircelle, to world famous film sound and effects experts AMS Neve and VEKA plc – the UK’s leading U-PVC window system manufacturer.
It’s true that town centre shops have shut – but there can’t be a high street in Britain where they haven’t.
Thanks to initiatives like the Burnley Bondholders scheme, in which employers have come together to promote the borough, and special focus from the Prince of Wales charities, the borough’s history over the past five years is a success story rather than a cliched downward spiral of increasing deprivation and despair.
Following hard on the heels of the hatchet job done by BBC TV’s Panorama on Blackburn’s Shadsworth estate perhaps we should not be surprised by Sky’s portrayal of Burnley as some sort of industrial and commercial write-off.
The lack of detailed research and analysis in some TV news reporting has been laid bare in the past few weeks with the fiasco of Newsnight’s so-called investigation into child abuse in North Wales.
The shallow, ‘dash-in, dash-out’ treatment that has been given to Burnley is a disgrace.
It’s also an embarrassment to those of us here at the Lancashire Telegraph who take pride in calling ourselves journalists.
Comments are closed on this article.
Comments (41)
11:30am Thu 15 Nov 12
midas says...
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There should be no subsidies for any business in the south east, they should continue to move the civil service and other public sectors out of the south east, local authorities should be encouraged to purchase and use properties in "the north" (when a two bedroom flat in Hackney/Shoreditch can cost over £400,000 its criminal that London LAs have any housing stock!) Businesses that relocate should be given bonus grants etc
12:08pm Thu 15 Nov 12
nearly sane says...
12:18pm Thu 15 Nov 12
nearly sane says...
12:40pm Thu 15 Nov 12
bburnrover says...
12:45pm Thu 15 Nov 12
bikerjohn_uk says...
12:58pm Thu 15 Nov 12
bikerjohn_uk says...
The Weavers Triangle - and? Yes, it WAS the centre of the towns manufacturing, WAS being the operative word. It's allvery well renovating the buildings, the next thing is to get 100% occupancy.
Bondholders - a scheme to promote the area. I'd never heard of it until today.
The Todmorden Curve - whoopie-do. It wouldn't be so bad cutting journey times to Manchester if trvelling by train wasn't such a traumatic and expensive experience.
UCLAN - turning out more graduates than you can shake a stick at, a small percentage of whom come from the immediate locality, with little chance of getting a job at the end of it. When are we going to stop lying to our youngsters about the so-called "benefits" of tertiary education???
Aerospace - I'll give you that one, but it's hardly new is it? The East Lancashire area has been at the heart of aerospace engineering in the UK since the 1940s.
Burnley FC - the heart of the town? Riding high? They're mid table FFS after a woeful start to the season!
Prince Charles - has a special relationship with the town. Yes, and he talks to geraniums, too...
Retail - what? Where? I wouldn't shop in Burnley if you paid me. That's what the internet's for.
Diversity - since when did diversity and multiculturalism become a benefit to anywhere? Unless you call ghettoisation of whole neighbourhoods a benefit. ANd talking of benefits...
Schools - yes of course things improved. When you're close to or at the bottom, that's all you can do. Especially in a system where failure is not allowed.
Burnley. The place to be...
1:01pm Thu 15 Nov 12
hunter3062 says...
1:35pm Thu 15 Nov 12
woolywords says...
There is hardly a field of anything that hasn't got someone from Burnley in it, from sport to finance. In fact, taken as an whole, Lancashire itself, is a positive diamond mine of pure talent.
For anyone to make such a defamatory report as this is doing themselves no credit whatsoever and brings into disrepute the way that the media.
If you try to conduct an interview at 7am on a Sunday morning, when all the shops are shut and the streets empty, could you extrapolate from that everyone has moved out of the place? Only a fool would do so and this piece of tripe is nothing more than that, foolish abuse of position of trust and misrepresentation of the grossest kind.
When Burnley born Paul Abbot wrote the TV series, Shameless, he should have had them place a warning at the beginning that it was a work of fiction, for the Southern idiots that think that people really live like that. Much as Rab C. Nesbitt comically portrays Glasgow, Carla Lane (Bread) and Alan Bleasdale (Boys from the Black Stuff) the same, in a light of totally black grisly humour, it's only because we have the true Northern grit within us all to laugh at ourselves in the face of what is a daily hardship of putting bread on the table and keeping a roof over our heads.
Every Sky subscriber in Burnley should write a letter of protest to both Sky themselves and the Press Complaints Council, expressing you opinion about such poor journalism.
Isn't Alistair Cameron, Burnley born, as well?
2:18pm Thu 15 Nov 12
thresholdweller says...
Meanwhile, I think life on the whole is pretty good. I think that there are many reasons but avoiding Sky, Daily Mail, Daily Express, ......... helps.
2:47pm Thu 15 Nov 12
kenbro says...
Some of the towns have modernised faster than others, but the legacy of our industrial age will take time to replace in many towns, especially in the North, which seems to have been placed at the end of the queue by Whitehall.
3:07pm Thu 15 Nov 12
aggressive.onion.vendor says...
3:10pm Thu 15 Nov 12
makaveli96 says...
3:37pm Thu 15 Nov 12
Interocitor says...
I would even hazard a guess that our town lost more skilled and semi skilled jobs under New Labour than it did under Thatcher and this is quite a damning indictment when you consider what the town and its people went through in the 1980s.
Just think of all the big manufacturing companies, along with decent paid fulltime jobs, that are no longer here, and many of them left on Blair's watch while sighting an artificially high pound - the govt did nothing.
One thing though. I'd much rather live here than many other towns with similar problems. Beautiful countryside, affordable good areas, not just the poor rundown ones they always show on the TV news. Even our town centre deserves some credit. There's a hell of a lot worst town centres up and down the country with far more shabby and boarded up shop fronts than we have.
3:40pm Thu 15 Nov 12
chadders2000 says...
3:44pm Thu 15 Nov 12
ToffeeGuy says...
They just happened to be in Burnley on a rainy day, which didn't help. Lots and lots of towns in the South and parts of London have closed shops and depressed areas.
At least for the most part Burnley still has a sense of community and nice countryside.
4:02pm Thu 15 Nov 12
cathedral citi says...
It's not that it's a typical northern town, or that it has it's fair share of poverty..... The reasons behind burnley's problems go back to the seventies....... At a time when there was very little to differentiate between Blackburn and Burnley....... Both towns had plenty of textile industries as well as world renowned conglomerates...
Over the last 40 years, Blackburn has somewhat lost, in the tens of millions
shaved off it's GDP in the manufacturing industry, but increased it's GDP
considerably year on year (excluding the
The result? Blackburn has not only recreated itself, it has, importantly, maintained and increased it's business base, thus keeping the local population in employment, and increasing the population year on year.
Burnley, on the other hand, on losing it's manufacturing base in considerable amounts, and therefore, employment aged folk have continuously moved out of town.......And many made unemployed have, for one reason or other, not found alternative employment, thus not contributing into the local economy..... Hence the upsurge in pound shops, and the lack of more upmarket retailers....
The reason I have used Blackburn as a comparison, is, because forty years
ago, there was very little to differentiate between the two towns.
I'm not convinced by our local politicians either.
What is needed, is a major overhaul of local political administration. By that, i mean that Burnley needs to become a unitary status authority..... Get rid of the two tier Lancashire county council, that only tends to favour Heavy investment in Preston, to the detriment of the likes of Burnley, pendle and hyndburn......
The town looks tired.... In certain parts almost depressing, yet set amidst some of the most beautiful countryside anywhere in Britain....
It's not the townsfolk that have let Burnley down, it's the self serving politicians....
The sky report and journalists should have done some fact finding, before reporting what is, essentially, a shallow, half-truthed sensationalistic piece of rancid journalism....the same sort of behaviour that local, self serving politicians have displayed, time and again, at the cost of the livelihoods of scores and scores of Burnley townsfolk.....
4:45pm Thu 15 Nov 12
Real Lancs Assembly says...
4:51pm Thu 15 Nov 12
mastergx says...
4:52pm Thu 15 Nov 12
midas says...
.
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blackburn & D - 4476 unemployed (5.1% of population)
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http://www.lancashir
e.gov.uk/office_of_t
he_chief_executive/l
ancashireprofile/une
mployment/core.asp#c
cbu
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Does being a rovers fan living in Burnley make you especially bitter?
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Bar Debenhams what other essential High Street store is in Blackburn but not Burnley?
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Blackburn is a tier 1 town isn't it? Wasn't that the basis of their objections to the developments in Preston? Delaying Prestons multi million pound development enabled Blackburn to re-new its market!
4:56pm Thu 15 Nov 12
geejobs says...
5:25pm Thu 15 Nov 12
Chris P Bacon says...
5:48pm Thu 15 Nov 12
pwitch says...
5:54pm Thu 15 Nov 12
cathedral citi says...
Furthermore, let's be realistic..... Blackburn town centre has managed to recreate itself, much more than Burnley has. This is nothing to do with footballing allegiances..... It's a fact, that the centre of Blackburn looks much more of a vibrant, fresh looking town centre, with a large shopping centre that has the likes of Debenhams, British home stores, bank, primark, to name but a few...... And let's be honest, burnley's lot looks somewhat disjointed and is miles behind blackburn's shopping precinct, lookswise, size-wise and experience wise.....a further £30m is being invested in the cathedral quarter development....
Midas, this is nothing to do with footballing allegiances. I love east Lancashire for it's beauty and it's great folk..... By the way, since when was a law passed, that banished adherents to a particular football team, to only reside in their respective towns?
My argument is a more protracted one, based on facts and observational evidence......so, don't bring football into it..... I choose to live in Burnley for personal reasons, but hail from clitheroe....
6:01pm Thu 15 Nov 12
Strogbow says...
6:06pm Thu 15 Nov 12
carrman2 says...
6:18pm Thu 15 Nov 12
Brian Shirtcliffe says...
6:24pm Thu 15 Nov 12
Brian Shirtcliffe says...
7:13pm Thu 15 Nov 12
Babbar Divino says...
8:22pm Thu 15 Nov 12
merlinrabbit says...
9:06pm Thu 15 Nov 12
sueysuey1 says...
10:55pm Thu 15 Nov 12
Henry Bolingbroke says...
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Put simply, I didn't recognise the town this rubbish traduced, and those responsible for this wilfully inaccurate portrayal ought to remove the beams from their own eyes, before looking for the mote in others'.
10:55pm Thu 15 Nov 12
Forever Blue says...
10:55pm Thu 15 Nov 12
Henry Bolingbroke says...
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Put simply, I didn't recognise the town this rubbish traduced, and those responsible for this wilfully inaccurate portrayal ought to remove the beams from their own eyes, before looking for the mote in others'.
1:17am Fri 16 Nov 12
peely says...
4:51pm Fri 16 Nov 12
Jack Shrake says...
10:56pm Fri 16 Nov 12
bfcbez says...
2:28pm Sat 17 Nov 12
mys says...
7:39am Sun 18 Nov 12
Mon says...
3:41pm Sun 18 Nov 12
DaveBurnley says...
Don't forget too that it was NuLabour who got rid of the A&E, it would have been a lot easier if Ms Usher had stuck up for the People of Burnley and fought to keep it instead of toadying up to Blair.
4:18pm Sun 18 Nov 12
bfcbez says...
2:21pm Tue 20 Nov 12
jellybiff says...
This story was about right the 10 things are unreal ,Prince Charles visited ??jeez that puts us on the map.
Townley hall etc jeez my Uncle 'Aunt visited from OZ last year and I showed them all there is to see in one day. On the Saturday I took them into town to see the shops etc and then maybe have a drink or something to eat' but we then found out that Burnley FC were playing a game a mile away against no-one really big' so the police had closed all of the pubs etc in the centre for an hour or 2 so cancel that .Burnley the place to be hahahahahahahahhaha