EXPERTS in merchandising always insist their job is important.
They say that how they promote a product, whether it be a tin of beans or a £100k sports car, really does matter.
Even something as simple as getting a new sign can make a difference, they claim.
I have been a little bit sceptical of that theory at times. But the other night I fell hook, line and sinker for a spot of merchandising.
I once had a rather bad experience after eating at Tasty Spot and swore — I actually did swear — that I would never visit the shop again.
But they have splashed out on a nice new sign and a bit of a refurbishment — and I thought I would give them another go.
Perhaps I should have stuck to my instincts.
The service was fine as I ordered a large mixed grill kebab and the speed at which the staff wanted my £6 was also pretty impressive.
But that was as impressive as things got.
The kebab, while big and stuffed full with a variety of chicken and other assorted meats — I couldn’t really tell what — was a real let down.
The naan was OK but everything inside was bland and the salad was less than appealing.
So there you have it. The merchandisers are right and a sign can draw you in . . . but I wish I had stayed cynical.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here