One of Bollywood’s biggest hits is kick-starting its 20th year of an uninterrupted run at the iconic Maratha Mandir Cinema in Mumbai.

Dilwale Dulhania Le Jayenge, Aditya Chopra’s epic ode to love, changed the course of a nation’s cinema and became an unparalleled brand by catapulting itself into being the longest running film in the history of Indian cinema.

Since its release, in 1995, this cult classic love story has won over the hearts of all generations for the past 19 years and is still watched by the youth even today, often playing to packed houses during its daily 11.30am show.

It has been so strong an influence that it has, in fact, become a benchmark for all love stories.

As it enters its 20th year today, Yash Raj Films is happy to announce that to celebrate the forthcoming inimitable milestone of DDLJ completing 1,000 weeks of Timeless Romance on December 12, 2014, they are putting together several activities which will truly pay a compliment to, in Yash Chopra’s words, a “phenomenon that defies explanation’’.