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MOST drivers see their cars as status symbols but nearly all of them have no idea what they look like when they get behind the wheel.

A survey by Chevrolet car company found Yorkshire car owners the keenest to want other drivers to view their cars as a reflection of their own personality and success, with east of England drivers the least concerned about status.

In most UK regions, more than 90 per cent of drivers had no idea what they actually looked like while driving. Chevrolet has now created what is believed to be the first drive-in "fitting room". The initiative, being trialled in a south London showroom, involves a curtained-off room which allows buyers to "try on" the car by driving it on to a central revolve placed in front of three giant mirrors.

A remote-control handset lets drivers rotate the revolve to get a 360-degree view of what they look like in their motor.

Susan Kalair of Chevrolet said: "We're excited to be the first car brand to introduce a drive-in fitting room.

"It's such a simple idea, but with 95 per cent of motorists saying they have no idea what they look like in their car, we think it could prove a drive-away hit."

2:39pm Thursday 17th April 2008

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